marketing

Annie Leibovitz Disney Dream Photos – New Series Released

In 2007, to help promote the first Year of A Million Dreams at its parks, Disney partnered with world famous photographer Annie Leibovitz to create the Disney Dream Portraits series. The first series featured celebrities Scarlett Johansson as Cinderella, David Beckham as Price Phillip, and… Read More »Annie Leibovitz Disney Dream Photos – New Series Released

Disney Living Stop Motion Snow White Ad

Here’s another bit of out of the box advertising from the Disney Company, Disney Consumer Products and Disney Living. It’s a marvelous stop motion short story featuring one of their Snow White dolls. You can find the whole

Aulani, Video Introduction

If you haven’t seen much of Aulani, A Disney Resort & Spa in Ko Olina, then you’ve missed out on a terrific project where Walt Disney Imagineers worked hand in hand with local Hawaiians to create the first Disney resort on Hawaii. More than a… Read More »Aulani, Video Introduction

Brave Clip – ‘Potion’ Witch Scene

Warning, spoilers for Pixar’s Brave are below For all the secrecy Disney marketing built up around the Witch character, it turns out she’s not all that involved in the majority of the film. Yes, she provides an important twist to the plot, and some much… Read More »Brave Clip – ‘Potion’ Witch Scene

Cute Kids Converge on Cars Land in Viral Video

Mater & Lightning McQueen photo shoot Cars Land

Marketing for Pixar’s Cars Land really is picking up. This new video attempts to go viral with a really cute idea – Dozens of kids in their Lightning McQueen Toy Cars driving through Disneyland and into Disney California Adventure with the eventual destination of Cars Land. Watch to the end for a cameo by Pixar’s John Lasseter (sporting a Cars Hawaiian shirt, of course).

To me this evokes some of Disneyland’s earliest promotions with Autopia Cars driving down Main Street USA. I mean, come on, who hasn’t wanted to do that.

Update: Disney has released an alternate “high-octane” version of the video. It’s also very cute.

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