As a Disney fan, how closely align do you feel to the company’s values? A study from MBLM measures ‘Brand Intimacy,’ which is the study of brands based on emotions, and Disney just overtook Apple for the first time to top the list. Brand Intimacy… Read More »Disney ranks atop Brand Intimacy List for first time
It’s that time of year again. Time for Walt Disney World to roll out a new marketing campaign. “The Magic is Endless” will be the theme for Disney’s marketing efforts starting this fall and into 2017. It showcases the entire Disney World vacation experience, including… Read More »Walt Disney World starts new marketing campaign
How do you travel to Orlando? If it’s on the WestJet airline, you may be flying on a plane with a custom Disney paint job. A new, custom-painted Disney “Frozen”-themed plane featuring Anna, Elsa and Olaf from the beloved Disney film just joined the WestJet… Read More »Disney’s “Frozen”-themed plane joins the WestJet fleet.
In a moment of brilliant marketing, The Muppets are capitalizing on the current trend of Hollywood breakups to generate some viral marketing of their own. Miss Piggy and Kermit appeared together at the Television Critics Association press tour to promote the upcoming ABC show focused… Read More »The Muppets make news with breakup of Kermit and Miss Piggy
One of the persist themes of The Muppets has been the search for fame Hollywood style, however, how will they handle it once they have success at hand? That appears to be the principle conflict of the new mock-umentary style show coming this fall to… Read More »New posters for The Muppets show just how Hollywood they’ve gone
The Disney Store UK has released a charming Christmas ad that features a chain reaction involving hundreds of toys, apparel, and other merchandise. Rube Goldberg would have been proud.
We’ve featured the amazing vocal talents of Nick Pitera on Videopolis many times before (and more). But his latest entry has the best production value yet. That’s because he’s had a little help from Disney itself for this One Man Sings Disney’s Aladdin on Broadway.… Read More »Videopolis: Nick Pitera – One Man Disney’s Aladdin on Broadway
We all saw the photo announcing the cast of Star Wars Episode VII during the first script reading. Well LEGO has come out with it’s own unique spin on that photo and, frankly, it might be a little better than the original. What do you… Read More »The Star Wars: Episode VII cast photo as recreated by LEGO