If you’ve recently traveled through the International Drive (I-Drive) tourist district in Orlando, you may have noticed a big new Disney project that is visible from the I-4 freeway. If it looks like a giant video display to you, you’re right. And when we say… Read More »Walt Disney World store and giant video display headed to I-Drive
In addition to creating “The Happiest Place on Earth”, Disneyland was innovative in many other ways. In the 50’s, believe it or not, waiting lines at banks or airports were traditionally a straight line. Sometimes a movie theater would bend them around a corner; the Department of Motor Vehicles would simply open the front door and run the line out onto the sidewalk.
Think what it would look like if security checkpoint lines at airports were linear instead of the sinewy system in use today! I had never seen a waiting line that snaked back and forth like the lines for attractions at Disneyland, where they created a holding pen that economized space. Such was the system introduced by Walt Disney’s Imagineers.
They also thought of a way to use existing technology to create the Disneyland Monorail System. In 1959, it was the first daily operating monorail in the Western Hemisphere. Though the park was closed on Mondays and Tuesdays in the off-season, visitors could board at the Disneyland Hotel and still see the Park (though quiet on those days) from a bird’s-eye view. Now, monorails are common at places like metro airports, transporting passengers swiftly from terminal to terminal.Read More »The Park – Innovation at Disneyland
As a Disney fan, how closely align do you feel to the company’s values? A study from MBLM measures ‘Brand Intimacy,’ which is the study of brands based on emotions, and Disney just overtook Apple for the first time to top the list. Brand Intimacy… Read More »Disney ranks atop Brand Intimacy List for first time
It’s that time of year again. Time for Walt Disney World to roll out a new marketing campaign. “The Magic is Endless” will be the theme for Disney’s marketing efforts starting this fall and into 2017. It showcases the entire Disney World vacation experience, including… Read More »Walt Disney World starts new marketing campaign
How do you travel to Orlando? If it’s on the WestJet airline, you may be flying on a plane with a custom Disney paint job. A new, custom-painted Disney “Frozen”-themed plane featuring Anna, Elsa and Olaf from the beloved Disney film just joined the WestJet… Read More »Disney’s “Frozen”-themed plane joins the WestJet fleet.
In a moment of brilliant marketing, The Muppets are capitalizing on the current trend of Hollywood breakups to generate some viral marketing of their own. Miss Piggy and Kermit appeared together at the Television Critics Association press tour to promote the upcoming ABC show focused… Read More »The Muppets make news with breakup of Kermit and Miss Piggy
One of the persist themes of The Muppets has been the search for fame Hollywood style, however, how will they handle it once they have success at hand? That appears to be the principle conflict of the new mock-umentary style show coming this fall to… Read More »New posters for The Muppets show just how Hollywood they’ve gone
The Disney Store UK has released a charming Christmas ad that features a chain reaction involving hundreds of toys, apparel, and other merchandise. Rube Goldberg would have been proud.