marketing

Walt Disney Co.'s Burbank HQ

Disney ranks atop Brand Intimacy List for first time

As a Disney fan, how closely align do you feel to the company’s values? A study from MBLM measures ‘Brand Intimacy,’ which is the study of brands based on emotions, and Disney just overtook Apple for the first time to top the list. Brand Intimacy… Read More »Disney ranks atop Brand Intimacy List for first time

Walt Disney World starts new marketing campaign

It’s that time of year again. Time for Walt Disney World to roll out a new marketing campaign. “The Magic is Endless” will be the theme for Disney’s marketing efforts starting this fall and into 2017. It showcases the entire Disney World vacation experience, including… Read More »Walt Disney World starts new marketing campaign

Disney’s “Frozen”-themed plane joins the WestJet fleet.

How do you travel to Orlando? If it’s on the WestJet airline, you may be flying on a plane with a custom Disney paint job. A new, custom-painted Disney “Frozen”-themed plane featuring Anna, Elsa and Olaf from the beloved Disney film just joined the WestJet… Read More »Disney’s “Frozen”-themed plane joins the WestJet fleet.

The Muppets make news with breakup of Kermit and Miss Piggy

In a moment of brilliant marketing, The Muppets are capitalizing on the current trend of Hollywood breakups to generate some viral marketing of their own. Miss Piggy and Kermit appeared together at the Television Critics Association press tour to promote the upcoming ABC show focused… Read More »The Muppets make news with breakup of Kermit and Miss Piggy