marketing

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Dr. John’s 2014 Prescriptions for Walt Disney World

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Normally at this time of year, I write a retrospective piece looking back at the year in Disney, but for personal reasons, I’ve decided now is the time to look forward, not back. Instead of recollections, I’m writing prescriptions.These are the things I believe will help Walt Disney World continue to compete for the hearts and wallets of their fans while fending off challenges from other entertainment options both near (Universal Orlando) and far (changing TV viewing habits at home, for instance)

I’ll try and limit myself to one or two recommendations each and something that can at least get started in 2014. I don’t intend each prescription to solve every woe, but it will at least make a significant difference in one or two major problem areas.

Magic Kingdom
The oldest theme park in Central Florida is showing its age more and more and suffers from serious stagnation in both attractions and entertainment (translation: a serious capacity issue). There is something they can do quickly to make a dent. As part of an overall project to update Tomorrowland, I prescribe for the park an indoor air-conditioned high-capacity theater capable of hosting shows similar to the Hyperion Theater at California Adventure. With multiple shows a day, this adds a lot of capacity, gives guests a place to cool off in the heat and humidity, and allows for a showcase for Disney’s latest animated musicals (Rapunzel Stage show anyone?). This is also something that could be accomplished quickly and with minimal in park disruption by setting the theater outside the berm. Additional revenue can be raised by hosting events in the space, something the Magic Kingdom is currently lacking.

EPCOT
This park has the highest capacity of all four parks. It has two wonderful festivals and an enjoyable Christmas overlay. These are wonderful for what they do to attract guests. However, the mission and vision of EPCOT has been ignored for too long, and many areas of the park are in serious need of rejuvenation. Let’s tackle the two sections of the park separately.Read More »Dr. John’s 2014 Prescriptions for Walt Disney World

Walt Disney World opens Instagram Account

Walt Disney World had added another social media platform to their quiver of digital arrows. It looks like they plan to feature the best photos of the parks and resort taken by their fans. You can follow them at @WaltDisneyWorld and use the hashtag #WaltDisneyWorld… Read More »Walt Disney World opens Instagram Account

Mike Wazowski Kicks Off Monstrous Summer at Disney Parks

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Tonight Spaceship Earth transformed into “Monsters University” Star Mike Wazowski to help announce 24 hour events that will include special parties for the Magic Kingdom, Disneyland, and Disney California Adventure. Sully put in a brief ‘scary’ appearance too.

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“This summer, Disney Parks are bursting with a monstrous lineup of new thrills, shows and happenings,” said Kalogridis. “Guests can start Memorial Day Weekend with a 24-hour-marathon of memory-making as three Parks stay open all day and all night to celebrate the bi-coastal kick-off of a Monstrous Summer at Disney Parks.”

Here’s a video featuring just Mike Wazowski:

[Updated] and here’s the whole announcement:

More details from the press release below the jump:

Read More »Mike Wazowski Kicks Off Monstrous Summer at Disney Parks

Disney World Monstrous Summer

Disney World has moved on from limited time magic to a more traditional – come see all the cool new stuff we have – marketing campaign for the summer. They’re calling in the Monstrous Summer. Here’s the first TV spot: I like it, just wish… Read More »Disney World Monstrous Summer