marketing

Monsters University: 2nd Viral Ad From Pixar

Pixar studios is taking a different tact on their marketing for Monsters University. Instead of just releasing your typical movie trailers, they’re also releasing short ads from Monsters University as if it were a real school. Here’s the 2nd, A Message from The Dean: I… Read More »Monsters University: 2nd Viral Ad From Pixar

Limited Time Magic – Week 3 Returns Long Lost Friends

Over at Disneyland there are two on-going Limited Time Magic events. The Salute to the Golden Horseshoe Revue continues as does Bayou Bash. I’ve been reading reviews of the Horseshoe tribute and they’re almost uniformly positive with great things to say about the performers. If anything guests want to see more, which I think is a good sign for bringing back a show like Golden Horseshoe Revue… even if it’s a twice a night show with a prix fix menu like they did for the AP dinners.

You can tell the revival is a thing of love. It also includes some direct ties to the original show:

On the east coast we’re getting our third unique limited time magic opportunity. This time it’s one of the per-announced events. For one week, January 21–27, guests will want to keep their cameras ready for the chance to meet rarely seen classic characters like Clarabelle Cow and Horace Horsecollar, Robin Hood and Friar Tuck. Also on tap for appearances are the Three Little Pigs.

If you’re in the parks watch #LimitedTimeMagic on Twitter for the latest updates.

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Viral Video with Belle and Beast

Belle and Beast go House Hunting in Viral Video

Disney has produced a very clever viral video purporting to be an episode of the popular HGTV’s House Hunters International TV show, but featuring Belle and Beast who have to decide which of the new Castle’s popping up in the Magic Kingdom to move into.… Read More »Belle and Beast go House Hunting in Viral Video

Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. But apparently that wasn’t all… Read More »Disney Movie Marketing Encounters Another Obstacle

Disney Parks Launches New TV Commercials

Disney Memories - Magic Kingdom at Twilight

A new series of commercials from Disney Parks has hit the airwaves. They position a Disney Parks vacation as a sort of memory factory from which there is a limited time to extract those precious moments. I say it a bit cynically, but that really is the formula that Disney and its research partners have found to work the best.

With a world where economic uncertainty is the one thing that’s for certain, surveys and guests have told Disney that guests are looking to make the one thing that can’t be taken away from them, special family bonds built by time spent together.

As it turns out, Disney is uniquely suited to provide this experience. The Disneyland Resort has received a kickstart with the revitalized California Adventure gate making it a true multi-day destination and the Walt Disney World resort has perfected the art of enveloping you in the magic to such a point that you never have to experience anything non-Disney form the moment you arrive at the airport until your departure. Not quite as good as teleporting your from your kitchen to the Magic Kingdom, but it will have to do until the Imagineers perfect that option.

Follow us below the jump to see the rest of the new commercials, then please let us know which commercial works the best for you and rate the whole campaign from “5 – Great Idea” to “1 – Needs Improvement” in the comments.

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New Fantasyland Minisite Hides Mystery

Walt Disney World is attempting to drive up a little virtual excitement for New Fantasyland via a new micro-site. The site claims there is a curse preventing all the information about the new land from being revealed and a hero is needed to remove the… Read More »New Fantasyland Minisite Hides Mystery