marketing

The Legend of Captain Jack Sparrow – now confirmed!

When is an attraction announcement not really an announcement? When it’s published accidentally, that’s when. It’s no secret that the Prince Caspian exhibit has been moved out of its Sound Stage in Disney’s Hollywood Studios. There has even been some speculation about what would be going into that space on various fan sites.

Usually those exhibits are ‘sponsored’ by some marketing budget or another from the Walt Disney Studios. Typically the goal is to sell DVDs or build audience affiliation for a sequel. So it was assumed that the next exhibit would be for a movie that had seen some success (which means it has a decent marketing budget) and is likely to have a sequel.

If the first movie that comes to your mind in The Muppets, then let’s say Great Minds Think Alike. Other likely candidates include John Carter or TRON: Legacy. However neither of those have had sequels greenlit. So Muppets it is. It even already has a tie-in with DHS.

Read More »The Legend of Captain Jack Sparrow – now confirmed!

Anime Style Ad for Tokyo Disneyland

Here’s a really neat TV commercial for Tokyo Disneyland. It starts out in Anime style with awesome renderings of their Cinderella castle and It’s A Small World. Can anyone verify if this actually aired on TV in Japan?

Cars’ Land Radiator Springs Racers Preview Image

A nice move by the Disney Parks Blog for sharing this mockup photo-realistic of Radiator Springs Racers created by Disney’s Yellow Shoes Creative Groups. The picture is meant to be used in in advertisements or other promotional material as Cars’ Land zooms closer to reality. The mockup is a composite of images intended to give you a glimpse of what the attraction will look like when it opens this summer. It should provide a big jolt for California Adventure when it does.

Yes, it looks a lot like Test Track with eyes, but the pre-viz video that leaked last month show the attraction to be a lot more than that. Are you looking forward to the attraction or does the idea of an attraction based on Pixar’s ‘Cars’ not do it for you?

Below the jump is full video from the D23 Expo presentation focused on Radiator Springs Racers:

Read More »Cars’ Land Radiator Springs Racers Preview Image

Disney Studios Marketing Chief Sent Packing

Disney Studios marketing has been maligned by fans and insiders alike. Many place poor box office results for a number of films at its feet. This goes back more than a decade to films like Chicken Little and Meet The Robinsons. Disney’s animated films in… Read More »Disney Studios Marketing Chief Sent Packing

Should Disney sell the Touchstone Label

In the early 1980’s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more adult fare. So in 1984… Read More »Should Disney sell the Touchstone Label

Disneyland Paris Castle Recreated in Origami

Okay, it’s not exactly Origami, but they did use an Origami expert to recreate Sleeping Beauty castle from Disneyland Paris. It’s now in a London mall attracting potential tourists to learn more about the destination. It took three weeks of work and more than 50,000… Read More »Disneyland Paris Castle Recreated in Origami