marketing

Seven Dwarfs Mine Train Opens with a Whistle and a Song

Seven Dwarfs Mine Train officially opened on May 28th. At the opening ceremony were Orlando Magic players Victor Oladipo and Tobias Harris, plus “Littles” and “Bigs” from Big Brothers Big Sisters of Central Florida. Then once the park opened seven families chosen to be the… Read More »Seven Dwarfs Mine Train Opens with a Whistle and a Song

Seven Dwarfs Mine Train Commercial

Some of the very first people to ride Seven Dwarfs Mine Train in New Fantasyland were paid actors filming a commercial spot. I think it’s safe to say we were all a bit jealous. The commercial is now online to see just a few days… Read More »Seven Dwarfs Mine Train Commercial

Star Wars Weekend – Terrific Ad

I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a great ad! Of course, I… Read More »Star Wars Weekend – Terrific Ad

Virtual Ride-Through of Seven Dwarfs Mine Train Roller Coaster

Chalk one up for Disney’s marketing team at Yellow Shoes Creative Group. They’ve created this amazing computer graphic virtual version of the Seven Dwarfs Mine Train to use in advertising the ride. It’s only 15 seconds long, but does a great job of portraying the… Read More »Virtual Ride-Through of Seven Dwarfs Mine Train Roller Coaster

Dispatch from Disneyland – Save 50% Through End of March

I’m pleased and honored to report that more excellent reviews of “Dispatch from Disneyland: Stories and Essays from the Happiest Place on Earth” have been received. Kyle at Laughing Place and Trevor at Flickering Myth each gave it two thumbs up. Kyle does a great… Read More »Dispatch from Disneyland – Save 50% Through End of March

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins