Seven Dwarfs Mine Train officially opened on May 28th. At the opening ceremony were Orlando Magic players Victor Oladipo and…
It’s been a long time since we’ve talked about The Disney Channel here on The Disney Blog. That saddens me…
Some of the very first people to ride Seven Dwarfs Mine Train in New Fantasyland were paid actors filming a…
I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and…
Chalk one up for Disney’s marketing team at Yellow Shoes Creative Group. They’ve created this amazing computer graphic virtual version…
I’m pleased and honored to report that more excellent reviews of “Dispatch from Disneyland: Stories and Essays from the Happiest…
Alone at Disneyland explores what it’s like to be at Disneyland on a rainy day and the magic that occurs…
Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.
In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.
Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.
Fastpass+
MyMagic+