It’s that time of year again. Time for Walt Disney World to roll out a new marketing campaign. “The Magic is Endless” will be the theme for Disney’s marketing efforts starting this fall and into 2017. It showcases the entire Disney World vacation experience, including what’s available beyond the theme parks, reinforcing the idea that the magic doesn’t end when you leave the theme park gates.
You may see a commercial like this one on TV already:
Compared to some previous campaigns, that ad seems more like they’re selling the resort experience with a side of theme parks. But they did manage to squeeze in a shot of the new Star Wars: A Galactic Spectacular show at Disney’s Hollywood Studios.
These things are usually tested in focus groups extensively. That might explain why this particular video seems pretty bland. I did see a great effort at including a diverse set of people in the ad, which I can appreciate.
If this new ad campaign has you thinking of booking a trip to Walt Disney World, have you heard of the complimentary Disney travel planning service now offered by The Disney Blog family? Details below:
If you would like more information on booking a Walt Disney World vacation, please send an email to Pixie Vacations authorized Disney travel agent Stacey Frost ([email protected]), call (407) 454-1477 or fill out this form for complimentary travel planning. Your use of this free service to book your travel will help support The Disney Blog. Thank you.