A cute video bit from Pixar and ESPN that features the students of Monsters University reacting to the school being passed over for March Madness: That’s synergy at work everyone!
Did you watch the game? It turned into a real nailbiter. But in the end one of the Haubaugh brother’s teams was destined to win. This time it was the Baltimore Ravens Fresh with a 34-31 victory over the San Francisco 49ers in Super Bowl XLVII. Super Boel MVP quarterback Joe Flacco made good on his “I’m Going to Disney World” proclamation by quarterbacking a gala celebration Monday at Walt Disney World.
Smiling and waving from a red convertible alongside Mickey Mouse in the shadow of Cinderella Castle, Flacco – named the game’s Most Valuable Player — greeted cheering Magic Kingdom guests along a parade route lined with colorful red, white and blue balloons. Cheerleaders, Disney characters in football gear and a Florida blizzard – of confetti — completed the festive scene as Flacco quarterbacked another drive, this time down Main Street, U.S.A.
Flacco was one of the game’s standout players, firing three first-half touchdown strikes en route to 287 total passing yards. It capped a remarkable post-season in which Flacco connected on 11 TD passes, throwing no interceptions.
There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the… Read More »ESPN Muppets Crossover in Latest Ad
Hold the phone. If you know me, you know I don’t run unless something scary is chasing me, yet this news that Disney and New Balance are teaming up for a multi-year strategic alliance today that includes exclusive Mickey & Minnie themed running shoes, running-specific initiatives, and co-branding opportunities has me considering getting off the couch for a jog. New Balance is pretty much the only shoe that fits my foot, so this is, pardon the pun, a perfect fit for me.
This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.
In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.Read More »New Balance becomes official Running Shoe of Walt Disney World, RunDisney
Families with football players in their midst take note, New Orleans Saints quarterback Drew Brees will bring his first football academy, the Drew Brees Passing Academy and Tournament for high school players, to the ESPN Wide World of Sports Complex at Walt Disney World Resort. Brees, who visited Walt Disney World after winning the super bowl, will help make dreams come true for aspiring players during the camp.
The prestigious four-day academy, which is open to all skill levels but is expected to attract some of the most highly-ranked high school players in America from June 27-30, will involve elite-level instruction from Brees and other marquee NFL players and coaches. The academy participants will learn insider tips related to virtually every facet of the passing game, from the proper throwing motion to throwing on the run to taking command of the huddle, from one of the NFL’s elite quarterbacks.
The academy is the latest collaboration between Brees and Disney. In 2010, Brees appeared in the famous “I’m Going to Disney World” commercial and Super Bowl parade at Walt Disney World following the Saints’ championship win over the Colts. In 2011, Brees acted as spokesman for Walt Disney World during the week of Super Bowl XLV in Dallas, Texas.
With the eventual winner collapsing on the course on one day and winning it on the next, the 2012 PGA Tour stop at Walt Disney World had all the drama of a classic underdog story. However, the Disney Classic tournament itself was unable to overcome… Read More »Disney loses spot on PGA Tour
Charlie Beljan, winner of the 2012 Children’s Miracle Network Hospitals Classic at Walt Disney World Resort, posed yesterday with Mickey Mouse following his win at Disney’s Magnolia Golf Course. Beljan’s win was a bit of a fairy tale story. He battled through chest pains during… Read More »Charlie Beljan wins Disney’s 2012 Children’s Miracle Network Hospitals Classic
Disney fans are you ready to add brings like HGTV, Food Network, and the Travel channel to the portfolio? Nikki Finke’s Deadline Hollywood reports that the word on the street is Disney will purchase Scripps Networks, which owns those popular cable brands and more. If… Read More »Could HGTV, Food Network, and The Travel Channel be joining the Disney fold?