Disney Consumer Products

Disney Brings Magic Back to the East Coast with new Disney Store

Please welcome guest author Daniel Wanderman and photographer Liz Degen. All photos are from Liz unless otherwise noted. A big thanks to them both.

As a Disney aficionado and frequent visitor to the parks, I jumped at the chance to experience the grand opening of the freshly redesigned Disney Store at my local mall.

Over 80 years ago, Roosevelt Field was the site of an airfield where Charles Lindbergh took off in the Spirit of St. Louis for his historic transatlantic flight to Paris. Today, the area is home to the eighth largest shopping mall in the country and the first Disney Store on the East Coast to undergo this magical makeover.


Disney Store North America General Manager Molly Adams

Our day started with a tour of the store led by Molly Adams, Vice President and General Manager of Disney Store North America. She showed us around the 4,500 square foot facility and reminded us that it’s “not just another place to buy Disney products; it’s really about being immersed in the Disney experience and feeling the magic.” This became apparent as she led us down a trail of pixie dust, one of the signature icons of the new stores.


Photo by Daniel Wanderman

Lots more below the jump:

Read More »Disney Brings Magic Back to the East Coast with new Disney Store

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sue wong mad hatter

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Sue Wong - The Red Queen - Alice in Wonderland - Tim Burton

The full press release is below the cut:

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