Tag

Disney Consumer Products

Browsing

licensingfair2014

With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013

The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.

Disney isn’t likely to give up that title anytime soon. …

It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.

Let’s not forget that little juggernaut “Frozen” either.

The question is what should Disney do with that windfall of profits? Could they invest in more animation? What about the theme parks? or how about something really ambitious? What project would you have Disney focus on next?

During a special event at the 2014 American International Toy Fair, Disney Consumer Products unveiled four new toy lines expected to hit stores this year.

Actors Andrew Garfield and Jorge Vega of the upcoming film Amazing Spider-Man 2 debuted new toys based on the movie. In the photo, Vega holds the Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure by Hasbro (SRP $29.99; available Fall 2014).

toyfair2014-spiderman

Then actor Dane Cook, the voice of Dusty Crophopper, debuted toys from this summer’s Disney film, Planes: Fire & Rescue. In the photo, he’s holding a Fire Blastin’ Dusty Crophopper toy by Mattel (SRP $49.99, available June 2014).

toyfair2014-planes

The Force was with actor Freddie Prinze, Jr, as he introduced toys inspired by the upcoming animated TV series, “Star Wars Rebels.” Prinze, who voices Kanan on the show, holds a LEGO Star Wars Rebels Ghost Ship (SRP $79.99, available August 2014) from the show, with Stormtroopers keeping a watchful eye.

toyfair2014-starwars

Actor Chris Pratt of Marvel’s Guardians of the Galaxy made a special appearance via video to share his excitement about how his character’s stories are being brought to life through the action-packed Guardians toy line. He’s especially excited about the Star-Lord Quad Blaster by Hasbro (SRP $19.99, available July 2014), which fires four included NERF darts.

“Disney Consumer Products is firing on all cylinders across our diverse franchise portfolio, and at this year’s Toy Fair we’re building off a successful 2013 to showcase the best of our new and storied properties that will heat up toy aisles in 2014,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “We’re excited to see these four properties take off at retail as we know these innovative products will resonate with kids and fans who want to create their own heroic stories.”

Thanks to Disney Consumer Products for the photos from the event. Plenty more below the jump:

flavorz-disney-food

I remember when Disney first decorated apples at the local grocery store with a Snow White sticker. What marvelous cross-marketing, I thought. Although perhaps with a mixed message since Snow’s apple was poisoned by the Wicked Queen. That aside, Disney has spent the last few years growing its support of healthy snacks for kids and the latest selections are about to be highlighted at the Produce Marketing Association’s convention.

Kid-friendly and parent approved, Disney Consumer Products (DCP booth #783)will showcase its newest selection of “better for you” produce, lunch items, and snacks at the Produce Marketing Association’s (PMA) Fresh Summit Convention & Expo on October 18 – 20 in New Orleans, LA. Sales of Disney-branded fruits and vegetables have tripled over the last two years, and more than 3.1 billion servings of Disney-themed fruits and vegetables have been served in the U.S. since 2006. Grocery retailers have expanded distribution of Disney-branded produce, and licensees continue to introduce new products featuring beloved characters from Mickey Mouse and Disney Princess to Monsters University and Marvel Super Heroes.

“Disney’s growth in the produce arena is a great sign that kids and parents are receiving the message and incorporating more fruits and vegetables into their daily meals,” said John T. King, director of licensing, consumables, Disney Consumer Products. “We continue to innovate, delivering flavors that appeal to kids and offering an ever-expanding assortment of fruits and vegetables featuring the Disney characters kids know and love.”

Through innovative marketing campaigns and in-store experiences, families have been encouraged to choose more nutritious food options and live a more active lifestyle. For the first time, DCP’s PMA booth experience will feature artwork from Marvel and Star Wars, representing the entirety of The Walt Disney Company entertainment brands under one umbrella.

foodles-disney-food

Disney produce to be featured at PMA Fresh Summit include:

  • Marvel and Crunch Pak (Booth #403) team up for healthy snacking, with Marvel’s The Avengers and Spider-Man featured on custom designed packages of fresh sliced apples, shipping in spring 2014.
  • Monsters University-branded Flavorz by Crunch Pak (Booth #403)are apples infused with blue raspberry flavor for a shockingly refreshing taste. Disney Foodles offer delicious combinations of fruits, vegetables and other sides like dips, raisins, crackers or cheese in a fun, Mickey-shaped tray or Disney Princess carriage tray. Both are available at select grocers nationwide.

Yeah, I know this is just a big marketing gimmick by Disney Consumer Products to get you to buy more Disney Princess merchandise or to shop at Target, which makes me wonder why they’re not promoting The Disney Stores since selling the magic at Target and Walmart is party of what doomed The Disney Stores in the first place. But hey, it’s Julie freakin Andrews. Also, Ican’t believe it’s been 10 years since the Princess Diaries was released. That’s scary. Anyway, here’s the press release. Shop in good health:

Beloved Academy Award-winning actress, singer and best-selling children’s book author Julie Andrews, in collaboration with Target and The Walt Disney Company, introduce the first annual National Princess Week. During this enchanting week-long event, taking place April 22-28, children across the country are invited to celebrate the sparkle and wonder of every princess – real, aspiring or imagined.

“Throughout my career as an actress and author, I’ve encouraged children to use their imaginations and dream big,” said Julie Andrews. “Joining Disney and Target to create National Princess Week is an extension of my work – a moment in time for children to celebrate their individuality and let their inner sparkle shine.”

What a magical afternoon in London! Rapunzel was officially welcomed into the Disney Princess Court when she was crowned earlier today at Kensington Palace. Rapunzel’s Royal Celebration brought together all the Disney princesses, little princesses from around the world, and a few surprise celebrity guests.

I started the day off with a long ride on the tube, and as I got closer to the station, I could already tell that this was a popular event. I saw many families with little girls dressed as their favorite princesses, or wearing a Disney princess backpack or some other identifier. It felt like I was on a bus to Disney World! As I reached Hyde Park, I was blown away at how many people had turned up! There was a procession of all the princesses throughout the park that was free for the public to attend.

After the princesses processed through the park, they dismounted their carriages in front of Kensington Palace (at this point, you had to have an invitation to see the rest of the event.) Each princess was announced by name, but it was sometimes hard to hear because of how many little girls were screaming “Ariel! Ariel!” or “BELLE!!!” Ten lucky girls from around the world were picked to be paired with one of the princesses, and they got to present them with flowers and give them a hug, and be part of a group photo in front of the palace.

I started trying to do pictures and video, but I decided to focus on just video after Snow White came through. It was hard enough getting video of Maximus, who did make an appearance, than to juggle two cameras to also get pictures! Full video of the procession below the jump.