Members of The Disney Blog staff happened to be in Century City Mall this week and they took the opportunity to check out one of the new prototype stores for The Disney Store. Although there are still a few of the original Disney Stores around,… Read More »Inside the new prototype Disney Store in Century City, CA
Disney Consumer Products
It’s not a joke to say that Disney would not be nearly as profitable without its world class Disney Consumer Products and Interactive Media (DCPI) division. Their talents combine all the various other divisions into one merchandise and licensing money making machine. It’s also the… Read More »What’s next for Disney consumer products and gaming to be revealed at D23 Expo
Part of the magic of staying at a Disney hotel is that you’re completely enveloped by the magic, right down to the pattern on the carpet. If want to surround yourself in the unique brand of Disney magic even at home, then you will be… Read More »New Disney line of furniture coming from Ethan Allen
The ‘Cars’ franchise from Pixar has been pretty much a never-ending gold mine of toy sales for The Walt Disney Company. Even the spin-off ‘Planes’ movies that flopped at the box office, did well at Toys R Us. That makes ‘Cars’ an attractive contract for… Read More »Mattel and Disney extend relationship for upcoming ‘Cars’ sequel from Pixar
Disney Interactive announced the next installment in its popular Disney Infinity and this time the theme is Star Wars. When the game hits stores this Fall there will be two Star Wars playsets. The first is called Twilight of the Repubic, which is set during… Read More »Disney Infinity 3.0 features Star Wars, Age of Ultron
While we are all excited for Disneyland’s 60th Diamond Anniversary, the Disney Store is celebrating a special day of its very own. It was on March 28, 1987 in Glendale, California that The Disney Store first opened its doors. Now The Disney Store is turning… Read More »Disney Store Celebrating 28th Anniversary with Special One Day Event
Just ahead of the March 13 release of Disney’s live action film “Cinderella,” Disney Consumer Products and Saks Fifth Avenue launched a fairy tale collection of luxury designer shoes that reimagine Cinderella’s iconic glass slipper for grown up fans of the classic story.
The collection was unveiled with the stars of the film, Lily James and Richard Madden, via six store windows at the Saks flagship store in Manhattan.
If there’s been a hallmark of Disney Consumer Products over the last decade, it’s been their willingness to let artists take Disney’s #1 corporate icon Mickey Mouse in new directions. And, amazingly enough, Mickey has shown that his power as a symbol of innocent fun… Read More »Fashion Icon Stretches Mickey Mouse to His Limits in New Line