If there’s been a hallmark of Disney Consumer Products over the last decade, it’s been their willingness to let artists take Disney’s #1 corporate icon Mickey Mouse in new directions. And, amazingly enough, Mickey has shown that his power as a symbol of innocent fun… Read More »Fashion Icon Stretches Mickey Mouse to His Limits in New Line
Disney continues to rollout its new concept Disney Store with the latest opening in Syracuse, NY and one in Rome, Italy. It also made news recently by agreeing to accept Apple Pay at some Disney Store locations (as well as Walt Disney World). This NFC… Read More »Disney Store to add Apple Pay NFC mobile payments
With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013
The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.
Disney isn’t likely to give up that title anytime soon. …
It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.
Let’s not forget that little juggernaut “Frozen” either.
The question is what should Disney do with that windfall of profits? Could they invest in more animation? What about the theme parks? or how about something really ambitious? What project would you have Disney focus on next?
Read More »Disney sells record 40.9 billion in licensed merchandise in 2013
During a special event at the 2014 American International Toy Fair, Disney Consumer Products unveiled four new toy lines expected to hit stores this year.
Actors Andrew Garfield and Jorge Vega of the upcoming film Amazing Spider-Man 2 debuted new toys based on the movie. In the photo, Vega holds the Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure by Hasbro (SRP $29.99; available Fall 2014).
Then actor Dane Cook, the voice of Dusty Crophopper, debuted toys from this summer’s Disney film, Planes: Fire & Rescue. In the photo, he’s holding a Fire Blastin’ Dusty Crophopper toy by Mattel (SRP $49.99, available June 2014).
The Force was with actor Freddie Prinze, Jr, as he introduced toys inspired by the upcoming animated TV series, “Star Wars Rebels.” Prinze, who voices Kanan on the show, holds a LEGO Star Wars Rebels Ghost Ship (SRP $79.99, available August 2014) from the show, with Stormtroopers keeping a watchful eye.
Actor Chris Pratt of Marvel’s Guardians of the Galaxy made a special appearance via video to share his excitement about how his character’s stories are being brought to life through the action-packed Guardians toy line. He’s especially excited about the Star-Lord Quad Blaster by Hasbro (SRP $19.99, available July 2014), which fires four included NERF darts.
“Disney Consumer Products is firing on all cylinders across our diverse franchise portfolio, and at this year’s Toy Fair we’re building off a successful 2013 to showcase the best of our new and storied properties that will heat up toy aisles in 2014,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “We’re excited to see these four properties take off at retail as we know these innovative products will resonate with kids and fans who want to create their own heroic stories.”
Thanks to Disney Consumer Products for the photos from the event. Plenty more below the jump:
Read More »Disney Consumer Products Debuts New Toy Lines at Toy Fair 2014 in New York City
I remember when Disney first decorated apples at the local grocery store with a Snow White sticker. What marvelous cross-marketing, I thought. Although perhaps with a mixed message since Snow’s apple was poisoned by the Wicked Queen. That aside, Disney has spent the last few years growing its support of healthy snacks for kids and the latest selections are about to be highlighted at the Produce Marketing Association’s convention.
Kid-friendly and parent approved, Disney Consumer Products (DCP booth #783)will showcase its newest selection of “better for you” produce, lunch items, and snacks at the Produce Marketing Association’s (PMA) Fresh Summit Convention & Expo on October 18 – 20 in New Orleans, LA. Sales of Disney-branded fruits and vegetables have tripled over the last two years, and more than 3.1 billion servings of Disney-themed fruits and vegetables have been served in the U.S. since 2006. Grocery retailers have expanded distribution of Disney-branded produce, and licensees continue to introduce new products featuring beloved characters from Mickey Mouse and Disney Princess to Monsters University and Marvel Super Heroes.
“Disney’s growth in the produce arena is a great sign that kids and parents are receiving the message and incorporating more fruits and vegetables into their daily meals,” said John T. King, director of licensing, consumables, Disney Consumer Products. “We continue to innovate, delivering flavors that appeal to kids and offering an ever-expanding assortment of fruits and vegetables featuring the Disney characters kids know and love.”
Through innovative marketing campaigns and in-store experiences, families have been encouraged to choose more nutritious food options and live a more active lifestyle. For the first time, DCP’s PMA booth experience will feature artwork from Marvel and Star Wars, representing the entirety of The Walt Disney Company entertainment brands under one umbrella.
Disney produce to be featured at PMA Fresh Summit include:
Here’s another bit of out of the box advertising from the Disney Company, Disney Consumer Products and Disney Living. It’s a marvelous stop motion short story featuring one of their Snow White dolls. You can find the whole
Yeah, I know this is just a big marketing gimmick by Disney Consumer Products to get you to buy more Disney Princess
Beloved Academy Award-winning actress, singer and best-selling children’s book author Julie Andrews, in collaboration with Target and The Walt Disney Company, introduce the first annual National Princess Week. During this enchanting week-long event, taking place April 22-28, children across the country are invited to celebrate the sparkle and wonder of every princess – real, aspiring or imagined.
“Throughout my career as an actress and author, I’ve encouraged children to use their imaginations and dream big,” said Julie Andrews. “Joining Disney and Target to create National Princess Week is an extension of my work – a moment in time for children to celebrate their individuality and let their inner sparkle shine.”
Read More »Julie Andrews helps Disney Celebrate National Princess Week
Join Prodigy, Ray Ray, Princeton and Roc Royal of Mindless Behavior, the teen boy band whose hit singles include “My Girl” and “Mrs. Right” as they “rock and roll” with their favorite Disney•Pixar Cars 2 vehicles from Ridemakerz. Infusing a passion for authentic car culture,… Read More »Mindless Behavior at Ridemakerz in Toys R Us