times square

The Lion King on Broadway celebrates 20 years with free performance

Hard to believe, but 20 years have passed since Disney’s The Lion King revolutionized Broadway with its huge sets, innovative use of masks and puppets, and expanded soundtrack. The vision of director Julie Taymor and the talent artists she assembled to transfer Disney’s animated feature… Read More »The Lion King on Broadway celebrates 20 years with free performance

Disney has a Times Square Problem

When you think of Disney in Times Square, NYC. the company wants you to think of this

04-nyc-abc-marquee

and this

04-nyc-aladdin-marquee

and this

04-nyc-disneystore-marquee

But what a large portion of the 1.4 million tourists that pass through Times Square see every week is this

04-nyc-mickey

and this

04-nyc-iron-man2

It’s not a good situation. A half-decade or so ago in New York, there was just an occasional Mickey Mouse hanging out near the ABC studios trying not to look bored, a few years ago Elmo joined in the fun, but now there’s dozens of these costumed characters (often many duplicates of the same characters) just hanging out hoping that someone will give them a tip after posing for a picture with them.

Read More »Disney has a Times Square Problem

Good Morning America to Air Nationwide Sing-a-Long of “Let It Go” Tomorrow

We posted about your invitation to participate last week and now the Disney Frozen Sing-A-Long is almost here. Tomorrow, “Good Morning America” will broadcast a nationwide sing-a-long of the Oscar-nominated hit song “Let It Go,” from the popular movie “Frozen.” Beginning in Times Square, the… Read More »Good Morning America to Air Nationwide Sing-a-Long of “Let It Go” Tomorrow

Disney Parks readies Augmented Reality Experience in Times Square

This weekend New Yorkers, and a couple thousand lucky tourists, are in for a special Disney treat – Disney Parks is bringing a unique interactive experience to Times Square with a brand-new augmented reality play space. Guests will be able to engage live on screen with Disney characters on the 6-story tall, state-of-the-art digital display above the Disney Store.

Each person who participates has the chance to interact with a wide variety of characters doing an array of activities. For example, a dance-off with Donald or a duel with Captain Hook. Once the interaction is complete, the participant poses for a photo which is sent to them immediately via email.

Read More »Disney Parks readies Augmented Reality Experience in Times Square

A New Direction for the Disney Store

The Disney Store has made an announcement that might come as a shock. While many retailers are closing down stores left and right, Disney Store SVP Paul Gainer gave a presentation at a recent retail industry convention in Las Vegas saying that Disney plans to… Read More »A New Direction for the Disney Store

Largest Disney Store in North America opens in Times Square with a Celebrity Filled Event

I know we’ve had a lot of coverage of The Disney Store here on the blog recently. However, it’s a great location and a good showcase for the Walt Disney Company right on the modern day equivalent of Main Street USA, aka Times Square NYC. Therefore, I think it deserves some attention. Yesterday morning Mayor Bloomberg joined Disney Characters, celebrities and top Disney executives to “Unlock Imagination” and officially open the doors of largest Disney Store in North America.

There was a celebrity filled parade, a few performances, and, of course, a dedication ceremony. More details on that and photos are below the cut:

Read More »Largest Disney Store in North America opens in Times Square with a Celebrity Filled Event

Bringing the Disney Magic Back to the Big Apple

Editor: Please welcome guest author Jennifer Lazzaro to The Disney Blog. The events of the grand opening were this morning, I apologize for not posting it until now. All my fault, not Jenn’s. One more day before the official grand opening of the brand new… Read More »Bringing the Disney Magic Back to the Big Apple