Skip to content

Disney Parks readies Augmented Reality Experience in Times Square

This weekend New Yorkers, and a couple thousand lucky tourists, are in for a special Disney treat – Disney Parks is bringing a unique interactive experience to Times Square with a brand-new augmented reality play space. Guests will be able to engage live on screen with Disney characters on the 6-story tall, state-of-the-art digital display above the Disney Store.

Each person who participates has the chance to interact with a wide variety of characters doing an array of activities. For example, a dance-off with Donald or a duel with Captain Hook. Once the interaction is complete, the participant poses for a photo which is sent to them immediately via email.

As you can see here, Disney is also taking advantage of some of the giant advertising screens in Times Square to drive home the point that a magical vacation in Walt Disney World is just a few hours away.

How cool would it be to see something like this at Downtown Disney? It may not be the holographic shark from Back to The Future II, but it’s close.

Update: Here’s a promotional video showing more variations on the concept:

and one video snapped by Twitter user @MikeNJD:

14 thoughts on “Disney Parks readies Augmented Reality Experience in Times Square”

  1. This looks like a lot of fun. I really hope it’s there when I visit NYC next summer. As for Downtown Disney, this tech would look good on the outside of that blue, barren box known as Disney Quest. It would electrify the building, giving it something exciting to look at, whilst showing off what the building represents – luring guests inside.

  2. Pingback: The Disney Blog

  3. Pingback: Jeff Esposito

  4. Pingback: AugmentedAdvertising

  5. Pingback: AugmentedAdvertising

  6. Pingback: Megan Prine

  7. Pingback: The Disney Blog

  8. Pingback: The Disney Blog

  9. Pingback: Sarah J.

  10. Pingback: The Disney Blog

  11. Yes! This is exactly the kind of thing I’ve been hoping to see from Disney.

    As for Disney Quest, I agree this would be a great addition to gather a crowd in front of the property and piqué interest. Needless to say, the interior of DQ could benefit from some creative uses of this tech as well. Definitely a step in the right direction.

  12. Pingback: Tuija Seipell

  13. Pingback: AugmentedAdvertising

Comments are closed.