disney marketing

Maleficent: Mistress Of Evil – Disney teams up with Kohler for Promotion

In celebration of the upcoming release of “Maleficent: Mistress of Evil,” Disney has collaborated with Kohler Co. to put a wickedly fun fairytale spin on the company’s Verdera Voice Lighted Mirror advertising campaign. Launched in early 2019, Kohler’s “Mirror, Mirror” campaign was created to promote… Read More »Maleficent: Mistress Of Evil – Disney teams up with Kohler for Promotion

Disney’s Zootopia taps into Millennial Marketing Playbook

Millennials, they’re the age group every advertiser covets. Getting them to buy your product or watch your movie can make the difference between breaking even or hitting the box office jackpot. For its upcoming animated feature “Zootopia,” Disney has been trying to appeal to Millennials… Read More »Disney’s Zootopia taps into Millennial Marketing Playbook

Two new clips from Pixar’s Inside Out

Disney took Pixar’s Inside Out to the Cannes Film Festival this year and early reviews are good. No good isn’t enough to describe the audience reaction. They stood and shouted bravo. Variety calls it “the greatest idea the toon studios has ever had.” That’s pretty… Read More »Two new clips from Pixar’s Inside Out

Analysts predict strong box office for Marvel’s Avengers: Age of Ultron

Disney’s marketing efforts for Marvel’s Avengers: Age of Ultron appears to be working well. BoxOffice.com, which forecasts entertainment results, looked at chatter on social media to determine the potential earning for the first of two Marvel films in 2015. Analysts predict a $217 million opening… Read More »Analysts predict strong box office for Marvel’s Avengers: Age of Ultron

What Does Adele Dazeem Think Of Muppets Most Wanted?

A new TV trailer is out for “Muppets Most Wanted.” Apparently Adele Dazeem is a movie critic now. I wonder what Miss Piggy thinks? Adele Dazeem, of course, is the ‘persona’ created by John Travolta’s infamous flub of Idina Menzel’s name at the Oscars. She’s… Read More »What Does Adele Dazeem Think Of Muppets Most Wanted?

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. But apparently that wasn’t all… Read More »Disney Movie Marketing Encounters Another Obstacle