Disney’s marketing efforts for Marvel’s Avengers: Age of Ultron appears to be working well. BoxOffice.com, which forecasts entertainment results, looked at chatter on social media to determine the potential earning for the first of two Marvel films in 2015. Analysts predict a $217 million opening weekend and a $567 million domestic haul.
Avengers: Age of Ultron is the sequel to one of the biggest films of all time, so this isn’t really going out on a limb. But it is below the $624 million domestic total of the first Avengers. The domestic market is softer today than it was back then, but the international market is much more robust, so that should compensate.
Other signs of a strong result. Other studios are staying away from Age of Ultron and have moved their movies to other weekends. New characters Quicksilver and Scarlet Witch will draw in new fans and please die-hard enthusiasts. The Marvel Cinematic Universe has been carefully tended so far and any change from that is unlikely.
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