Maleficent: Mistress Of Evil – Disney teams up with Kohler for Promotion

The Disney Blog

In celebration of the upcoming release of “Maleficent: Mistress of Evil,” Disney has collaborated with Kohler Co. to put a wickedly fun fairytale spin on the company’s Verdera Voice Lighted Mirror advertising campaign.

Launched in early 2019, Kohler’s “Mirror, Mirror” campaign was created to promote the launch of Kohler’s much-anticipated Verdera Voice Lighted Mirror.

The campaign featured a modern-day “evil” queen using the first voice controlled bathroom mirror-of-its-kind in the market to transform from a villainous character into the best version of herself.

At the queen’s bidding, the mirror turns the lights on to makeup mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list, and even starts her Kohler DTV+ Shower System.

Embracing the creative and thematic tie between “Maleficent: Mistress of Evil” and Kohler’s original campaign concept, Disney and Kohler worked together on adapting the TV spot in support of the new film.

The collaboration continues with Kohler’s Fairytale Bathroom Sweepstakes, which runs through November 10, 2019.

It offers weekly prizes including Kohler’s Verdera Voice Lighted Mirror, and a Grand Prize consisting of $499 towards a KOHLER Bathroom Design Service session, up to $10,000 in KOHLER bathroom products (value based on product list price), and up to $10,000 towards installation service and bathroom project fees for bathroom redesign.

Visit kohler.com/fairytale to enter.

“Maleficent: Mistress of Evil” opens in U.S. theaters on October 18, 2019.

Previously: Behind the costume design of Maleficent: Mistress of Evil.