Skip to content

walt disney world

Disney Vacation Club Rolls Out New Benefits in Membership Magic

The Villas at DisneyÕs Grand Floridian Resort & Spa

Of all the things I wish I’d known about fifteen or so years ago, is how affordable DVC is to those who plan a trip to Disney World every year or so. I had a friend who was a member, but never thought about taking the leap ourselves. The point is pretty moot now that we live in central Florida. But the parental units would have enjoyed having a yearly vacation to see the grand kid essentially paid for in advance.

Everybody has to discover and come to their own conclusion about the cost benefit of joining the Disney Vacation Club on their own. The numbers make sense for some people and just never line up for others. But now the DVC is sweetening the pot with even more magic for its members with the launch of Membership Magic.

Membership Magic is a new program designed to introduce numerous enhancements for members, create exclusive vacation options across multiple Disney experiences and provide special, money-saving discounts for members to enjoy. The first wave of experiences has officially rolled out, but members can expect to see several ongoing enhancements in the months to come.

“With Membership Magic, we are giving families even more to love about Disney Vacation Club,” said Ken Potrock, senior vice president and general manager, Disney Vacation Club. “We are introducing great new perks, exclusive experiences and other service enhancements that only members and their guests can access. It’s our special way of thanking our members for being such a valued part of the Disney Vacation Club family.”Read More »Disney Vacation Club Rolls Out New Benefits in Membership Magic

Festival of Fantasy Parade Floats Backstage Video

Everyone is excited about the new parade coming to the Magic Kingdom. The Festival of Fantasy parade is really the first parade in a long time to bring us the same quality of floats that Tokyo Disneyland and Disneyland Paris have had for years. All… Read More »Festival of Fantasy Parade Floats Backstage Video

MyMagic+ Commercial Gets Bad Photoshop Award

The commercial MyMagic+ I posted last week has been set to private, but Disney has released this new MyMagic+ commercial complete with singing Lumiere to promote the new service. Keep an eye out around the 0:09 second mark for some really bad photoshoppery of Main… Read More »MyMagic+ Commercial Gets Bad Photoshop Award

2013 Unofficial Walt Disney World Earbook Now Available

Since 2010, Disney author Kevin Yee has filled a valuable niche in the Walt Disney World field — a photographic look at everything new and departed at the resort. A yearbook, but in Disney terms an ‘Earbook.’ Think of it as an unofficial appendix to… Read More »2013 Unofficial Walt Disney World Earbook Now Available

Food Network Magical Disney Vacation Special Debuts January 24

If you’re planning a Magical Disney vacation, chances are you’ve been salivating over what dining reservations to make to complete the experience. Food Network host Jeff Mauro and his family recently picked a few of their favorites and journeyed to Walt Disney World for a… Read More »Food Network Magical Disney Vacation Special Debuts January 24

Epcot International Flower & Garden Festival Returning March 5th

If you’re unlucky enough to still be suffering from the “polar vortex,” maybe the thought of spring at the 2014 Epcot International Flower & Garden Festival will help warm you up! The festival will be returning from March 5th through May 18th, and it will… Read More »Epcot International Flower & Garden Festival Returning March 5th

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

FastPass+ and MagicBands Takeover Walt Disney World – Part 2: Challenges and Solutions Ahead

One tap of the MagicBand and Guests access their Disney FastPass+ attractions which can be secured before they even leave home. (Kent Phillips, photographer)

One tap of the MagicBand and Guests access their Disney FastPass+ attractions which can be secured before they even leave home.

The switch from Legacy Fastpass (where select attractions were able to be reserved on a day-of basis as many times as you could according to the rules) to the Next-Gen technology driven Fastpass+ (where most major attractions and many minor ones now offer FP+ entry, but you’re limited to just three FP+ a day) is nearly as drastic a change as the transition from the famous A-B-C-D-E-Ticket ride coupons to a passport system where one ticket gets you in the park and on every attractions.

My memory is a little hazy, but I don’t recall guests getting so worked up about that switch. That’s because it was largely a switch in the method of accounting in the guest’s vacation ledger. With ride coupons park admission was merely a token charge, the real money was in the coupons. So grandma could take the kids and she would only have to pay a small amount for herself. Single admission changed that model forever. The new model meant Disney got more at the gate, but a savvy guest could work the system by staying from open to close (we called them marathon days) and ride many times more attractions than they could with a coupon book. Plus they wouldn’t be stuck with a bunch of unused A-tickets at the end of the day. So in the end, the ledger balanced for the guest.

A certain camp of Disney Imagineers believe this switch was the worst thing to happen to the parks. That the move away from ride coupons and to a single passport, meant that new attractions couldn’t be cost justified based on coupon purchases, that guest behavior was unleashed and less predictable, that minor attractions suffered in attendance, and that it made more difficult for a family to come and enjoy the park if they had to pay a large chunk up front just to get in. The counter arguments were: that most families on vacation had a set amount to spend and they’d spend it on passports or ride coupons just the same, that allowing guests to experience the park without worrying about buying another E-ticket for Space Mountain provided a better guest experience, and that the real money for Disney was in hotels, food, and souvenirs. Read More »FastPass+ and MagicBands Takeover Walt Disney World – Part 2: Challenges and Solutions Ahead