jim henson

ESPN Muppets Crossover in Latest Ad

There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the… Read More »ESPN Muppets Crossover in Latest Ad

Pulling the Strings on Disney’s The Muppets

It’s been 12 years since the last big screen adventure that stared The Muppets. And there was a good reason for that, the films were creative and box office disappointments. Disney’s challenge, since taking over the brand, has been to find a way to recapture… Read More »Pulling the Strings on Disney’s The Muppets

D23 Expo Recap: Day 2

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Hello, and welcome to the D23 Expo, Day 2 (for more expo coverage read my D23 Expo Day 1 and Alison’s D23 Expo Day 3 recaps!) where things were taken up a big ol’ notch. I know, I couldn’t believe it either.

This is where you say, “How in the world did they top the first day? Nothing could be sweeter than Kermit the Frog and Rowlf the Dog singing a tribute to the late, great Jim Henson! Nothing could be better than Dick Van Dyke in concert!

Fair enough. However, where Day 1 was a tip of the hat to Disney legends, Day 2 was about the now and the immediate future. Hence John Lasseter introducing Billy Crystal to a standing ovation (Lasseter also received a standing ovation) while discussing the upcoming Pixar film Monsters University. Also, Jason Segel coming out with Kermit the Frog and Miss Piggy to discuss the new Muppet Movie. And of course, the Avengers assembling. On stage. That’s right, with the exception of the Hulk and Captain America, the entire team came out to watch a trailer that they had never seen. Robert Downey, Jr. made us watch it twice. Basically, it was a parade of celebrities (including Jennifer Garner, Sarah Silverman, and Jon Cryer, to name but a few) and Disney awesomeness (including Rich Ross, Andrew Stanton, and Marvel’s Kevin Feige, to again name but a few). My inner geek setting was at 11.

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Muppets Marketing: It’s Time to Light the Lights

Editor: Please help me welcome back our latest guest author Amanda Correia.

Ladies, Gentlemen, and Muppet-kind,

In less than four short months, one of the most highly anticipated and best-marketed films of the year will finally hit theaters. That’s right, folks, we’re talking The Muppets, the brilliance and magic of Jim Henson’s vision reborn with the help of some very creative minds. The film has an impressive list of celebrities who will make an appearance, including co-stars Jason Segel and Amy Adams, Jack Black, Emily Blunt, Neil Patrick Harris, Kathy Griffin, Ben Stiller, Mila Kunis, Lady Gaga, and the list goes on. These celebs are faced with the challenge of bringing the classic Muppets, some of the most distinct characters of the century, to life in a way that is true to their original identities but also relevant in today’s society. Basically, they have to bring “it”. And solely based on the marketing that has been released thus far, I personally see no indication of anything less than the best.

It all started with a poster and a “Kermit Cam”, strategically placed on the Internet in early May, officially launching their 6-month campaign. This teaser poster can only be described in one word: epic. Only a few days prior, Kermit the Frog showed up at the Pirates of the Caribbean: On Stranger Tides premiere (for what would Disney be without some good ol’ cross-promotions?), and played black carpet correspondent for the night. This video is hilarious and brilliant. You must watch it for yourself.

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Muppet Philosophy

If you read one thing today, make it this thought provoking article on Jim Henson’s The Muppets and the journey they’ve been on since Henson’s untimely death. Author Elizabeth Stevens displays an obvious passion for the Muppets and a keen understanding of what makes them… Read More »Muppet Philosophy

Morning Report – Wednesday Wackadoo

Time to close some open tabs: Floyd Norman, venerable Disney animator has been regularly updating his blog again. Lots of great historical information there. For instance, did you know there was a studio jazz band even before Firehouse Five plus 2? Yep, the Huggajeddy 8.… Read More »Morning Report – Wednesday Wackadoo