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The business behind Disney’s MyMagic+ MagicBands

A long deep dive into the business behind Disney’s multi-billion dollar MyMagic+ project by Austin Carr has been published by Fast Company. It’s a well written piece with a lot of sources and some “in the room” insights about the project that I’ve never heard… Read More »The business behind Disney’s MyMagic+ MagicBands

EPCOT’s Soarin’ to add third theater and upgrades

We’ve heard the rumors for months, and plans were filed last year that indicated changes were coming, but nothing was official until today when Disney announced changes coming to Soarin’ in EPCOT’s Land Pavilion. The number of theaters will be expanded to three while all… Read More »EPCOT’s Soarin’ to add third theater and upgrades

Is Disney’s Magic Band the Future of Retail

Disney’s Magic Band and the related MyMagic+ and Fastpass+ are just three elements of a skunk works type division charged with creating Next-Gen experiences for guests at Walt Disney World. Just how revolutionary are these changes? One Tampa Bay Tribune business columnist has gone so… Read More »Is Disney’s Magic Band the Future of Retail