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Walt Disney World MagicBands now owned by more than 10 million guests


The MyMagic+ and Fastpass+ system started a long slow test period in the end of 2013 and really kicked off for the general public in January of 2014. In just about a year, over 10 million MagicBands have been distributed to guests of the Walt Disney World resort. That’s quite a milestone.

The Disney Guest Experience Evolves

Your MagicBand not only opens the door to the Fastpass+ lane, the colorful RFID device is also the key to unlocking the magic of Disney, connecting you to all the vacation choices you make – serving as resort room key, park admission, PhotoPass photos and — if you’re a guest of Walt Disney World resort hotels – optional payment method for food and merchandise purchases. Plus there are some special “Magical” encounters that are just beginning to be developed for guests (think Mickey Mouse knowing your name, a video of you on an attraction, or a custom farewell from an attraction).

MagicBands are not only a hit with Disney guests. The MagicBand was singled out among the “26 Coolest Gadgets of 2014” by Fortune Magazine. Fast Company awarded MyMagic+ a coveted “Innovation by Design” honor in 2014.


Guests at a Walt Disney World resort all get a MagicBand with their stay, as do Walt Disney World Passholders when they purchase their pass. If you’re not staying on property, you can purchase a MagicBand ahead of time on the DisneyStore.

What comes next for Disney and the MagicBand? Look for it to make its way to other Disney theme parks and resorts outside of Orlando. Even if Fastpass+ doesn’t materialize, the ease of use and convenience of using a single device instead of needing to carry around a wallet, room key, and admission media is worth it.

If you ask me, Disney hasn’t really even begun to tap the magic potential of the RFID chip inside the MagicBand. I hope to see it being used in many ways going forward. I hear that Disney has stopped development on the Next-Gen program, but I hope not. There’s a lot more to do here.

4 thoughts on “Walt Disney World MagicBands now owned by more than 10 million guests”

  1. Can you give us more information on your last comment–about how development on the next gen project has stopped? That’s what really interests me: how has Disney learned from the ups and owns of its billion dollar investment. The only thing its made me want to do is stay away. I don’t want a vacation spreadsheet and I don’t want to select my lunch for six months from now. Is “next gen” going away? Changing? Where does it stand?

      1. I just saw the WESH and Sentinel articles about this. It’s a crying shame for the employees, particularly since it sounds like the underlying cause is IT outsourcing. And on top of that, it might leave a billion dollar system half implemented and languishing. There’s got to be a better way.

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