I’m a fan of the Earl of Sandwich shops, although I admit I don’t eat there very often. The reason is the long lines of others enjoying the tasty handheld lovelies. I’ve often maintained that they could open a second location at Downtown Disney and still have lines out the doors. They finally did open a 2nd Downtown Disney location, only this one is in Anaheim, so it won’t help the lines here in Orlando.
A special grand opening ribbon-cutting ceremony on Friday, November 2nd welcomed Earl of Sandwich, created by the direct descendent of John Montagu, the Earl who invented the sandwich in 1762 to Downtown Disney at the Disneyland Resort. Present were “Extra” star Mario Lopez, Earl of Sandwich co-founder Robert Earl, Downtown Disney General Manager Janet Knox, and the big cheese himself Mickey Mouse.
Being an Earl in England is not quite all it used to be, but having a name like Earl of Sandwich and being a descendant of the inventor of the sandwich, does give you some unusual brand equity. And so it was in 2004 that the latest Earl of Sandwich and his son (coincidentally named Orlando) opened up their first restaurant in Orlando at Downtown Disney. It’s been a terrific success and they now have 17 locations.
Disneyland Resort today announced that Earl of Sandwich will open a new location at Downtown Disney in early summer 2012. The restaurant will offer guests a unique, casual-quick dining option while visiting Downtown Disney. It looks like they’ll be moving into the current location of Compass Bookstore.
“We pride ourselves in giving our guests a unique experience at Downtown Disney through different retail and food offerings,” said Tony Bruno, vice president of Resort Hotels and Downtown Disney. “This will be the only Earl of Sandwich in California and it is sure to be a favorite among our guests as it has been at Walt Disney World for nearly eight years.”
The new restaurant, which continues to have historical ties to the inventor of the sandwich, the Sandwich family, will be adjacent to AMC Theatres. Signature hot sandwiches will be available including The Original 1762, a sandwich of freshly roasted beef, sharp cheddar and creamy horseradish sauce all on freshly baked artisan bread. Soups, salads, wraps and desserts also are on the menu. Earl of Sandwich offers a vast array of hot and cold beverages including The Earl’s Grey Lemonade. Breakfast sandwiches and pastries will be available in the morning and a variety of catering options will be offered at this location.
“We are looking forward to the grand opening of our newest location at the Disneyland Resort,” stated Robert Earl, chairman of Earl of Sandwich. “The success we’ve experienced at Walt Disney World, Disneyland Paris and our other 15 locations has proven that the quality of our food and our dining experience will bring guests back time and time again.”
Earl of Sandwich joins approximately 50 retail, dining and entertainment venues that comprise Downtown Disney. Bridging the two theme parks and hotels, the 20-acre entertainment, dining and shopping district offers an eclectic experience that includes the World of Disney store, Build-A-Bear Workshop, ESPN Zone and House of Blues.
The Orlando location is quite popular, often sporting lines out the door. Disneyland fans are in for a treat.