It’s been a long time since I wrote about Club Penguin, the virtual game for children that Disney purchased. But they’ve just wrapped up their fourth annual Coins For Change event and the results were remarkable. The Coins For Change campaign helps the young players of Club Penguin make change in the real world by donating virtual coins earned by playing in the online game.
Kids could donate virtual coins to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories served as votes to determine how a $1M cash contribution from Disney Online Studios would be divided among charitable projects aimed at helping children, families and the planet.
Slowly but surely Disney Online has become a repository for web series keeping the needs of the entire family in mind. Cat Cora and the Muppets were recently announced, but even before that DisneyFamily.com had ‘The Possibility Shop,’ which featured the talents of the Jump Henson Company. A second season of “The Possibility Shop” (www.Family.com/PossibilityShop), an original web series produced by The Jim Henson Company has just debuted.
The site, which can be accessed through DisneyFamily.com, will be updated every two to three weeks with content designed to inspire the imagination of the entire family through creative projects, activities and games. The Clorox Company returns as the exclusive sponsor for all 20 webisodes in season two of “The Possibility Shop.”