Update: Three more photos added on 10/31/07 and Four more photos added on 1/24/08 and one more on 4/25/08. Three more photos added on 3/3/11 featuring Olivia Wilde, Penelope Cruz, Jeff Bridges, and more.
At the request (and paycheck) of Disney, Annie Leibovitz has set her photographer’s eye for beauty on the magic of Walt Disney’s theme parks. The first three images from Leibovitz were revealed today. They will form the backbone of a new promotion for the Year of a Million dreams promotion. Additional images have already been ordered.
Each image features a scene with the featured celebrities transformed into the role of a fabled Disney character, expressing their own dreams and imagination.
Picture one: As Cinderella, Scarlett Johansson is seen running down a flight of stairs as the clock strikes midnight with her glass slipper unknowingly left behind. The tagline reads, “Where every Cinderella story comes true.”
Befitting a true princess, Johansson wears a stunning, one-of-a-kind Harry Winston tiara — a dazzling piece in platinum with more than 62 carats of sparkling diamonds and valued at $325,000. The dress worn by Johansson is a custom-made, Cinderella-inspired gown designed by Nicoletta Santoro.
Picture two: David Beckham plays the part of the gallant Prince Phillip from “Sleeping Beauty,” atop his trusted steed fighting the evil dragon. The tagline reads, “Where imagination saves the day.”
“There were many Disney characters I liked as a kid,” said Beckham. “Now my sons love the Disney characters and it’s a big part of their lives, a big part of many children’s lives around the world. So to be part of that is an honor and very exciting.
“I love going to Disney, I’m like a big kid,” he added.
Picture three: Beyoncé appears as “Alice in Wonderland,” twirling in a teacup, accompanied by Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare. The tagline reads, “Where Wonderland is your destiny.”
“It’s two great imaginations coming together — Disney and Annie Leibovitz,” said Lovett. “To be along for the ride really is quite something, just knowing that you’re going to be part of a great Disney character. And then when you step into the imagination of Annie Leibovitz, you know you’re in another world.”
I have to say that picture three is my favorite. Those are three people I never thought I’d see together in a teacup. For more read this USA Today article that reveals more details of Leibovitz’s process or the Reuters article. LaughingPlace.com also has video coverage of the event where the first three photos were revealed.
I’ve included a few more ‘behind the scenes’ photos from the photo shoots below the cut for your enjoyment (especially you David Beckham fans).
Update: Find High-Resolution versions of all Annie Leibovitz “Disney Dream Portrait Series” on The Disney Blog Dream Photo Annex.