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Walt Disney Studios

TRON: Legacy Billboard Adorns Sunset Blvd

Drivers along Hollywood’s Sunset Boulevard can welcome one more eye-catching advertisement to the roster of billboards along the world famous road. This TRON: Legacy billboard even lights up the night for some extra excitement. TRON: Legacy opens in theaters near you and at participating Disney… Read More »TRON: Legacy Billboard Adorns Sunset Blvd

Tron Night, October 28, 2010

Last night around the country, Disney showed 23+ minutes of footage from Tron: Legacy to public audiences who has reserved a ticket at the local multiplex. My verdict: definite thumbs-up! The special effects are pure eye candy and do not merely recycle ideas from the… Read More »Tron Night, October 28, 2010

Secretariat Actually Doing Well at Box Office

“Well what do you know, that horse has got legs.” I guarantee you that someone at the Walt Disney Studios said that this week. Secretariat, which opened to less than stellar box office numbers has managed to actually pull in some decent show money by… Read More »Secretariat Actually Doing Well at Box Office

Magic Kingdom the Movie? It Could Happen

A few years before Pirates Of The Caribbean went into production, a rumor went around that Disney Studios was actively looking at Disneyland’s attractions for possible movie properties. Multiple scripts were written for a Haunted Mansion movie before that horrible one was finally made. Then… Read More »Magic Kingdom the Movie? It Could Happen

Is Disney Movie Marketing Undergoing a Shakeup?

Many Disney fans blame Disney’s marketing efforts for the less than stellar box office for most of the recent animated features to come out of Burbank. Now eyes have again turned to the marketing team, but this time for the lackluster performance of Jerry Bruckheimer’s… Read More »Is Disney Movie Marketing Undergoing a Shakeup?