I was recently asked why if Disney Oz The Great and Powerful isn’t performing up to Disney Studios expectations have they already started working on a sequel? First off, working on a sequel and going into production are two different things. But secondly, Disney does have some amazing expectations for the Oz franchise. Heck Imagineering has already built a model of the Emerald City with expectations of adding it as a whole new land to a certain theme park.
According to BoxOfficeMojo, at $453 million so far, Oz is performing well versus other films released at the same time and versus previous years, but it’s disappointing when compared to the success of Tim Burton’s billion dollar box office hit Alice in Wonderland. Alice’s numbers were the stretch goal (aka best possible scenario) for Oz. I think Disney would have been happy to have reached 70 or 80 percent of Alice, but right now, it’s on trajectory for just over 50 percent.
You may recall that I took a trip to Pixar Studios to learn more about the upcoming film Brave, and you may also recall that the experience was awesome. In addition to learning about bagpipes, archery, and kilts, our wandering group of press and bloggers spent some quality time with the creative team behind the film. Emphasis on creative.
Louis Gonzales is a Story Artist at Pixar and was part of the team that traveled to Scotland for research (it’s all relative, they had to travel to the dump for Toy Story 3). It sounded amazing. He told this great story about a small, simple dinner they had one night while in Scotland, and how a woman had started singing a haunting, beautiful song that really touched him. He was so inspired that he created a scene with a similar song. His version wound up being a lullaby sang to Merida by her mother. There was a whole process that he had to go through in order to have the scene added to the film. It involved his having to sing falsetto in front of the Pixar bigwigs, and from the sample he played us it’s lucky he has such a fantastic day job: