promotion

Maleficent: Mistress Of Evil – Disney teams up with Kohler for Promotion

In celebration of the upcoming release of “Maleficent: Mistress of Evil,” Disney has collaborated with Kohler Co. to put a wickedly fun fairytale spin on the company’s Verdera Voice Lighted Mirror advertising campaign. Launched in early 2019, Kohler’s “Mirror, Mirror” campaign was created to promote… Read More »Maleficent: Mistress Of Evil – Disney teams up with Kohler for Promotion

Awaken Summer – new promotion for Walt Disney World

Back when the Star Wars experiences being added to Disney’s Hollywood Studios were called “Season of the Force” someone at Walt Disney World realized that, unlike Disneyland, they probably were going to need Star Wars entertainment to stick around more than one season. So that… Read More »Awaken Summer – new promotion for Walt Disney World

Jonathan Headley promoted to Treasurer of The Walt Disney Company

Treasurer is a fairly important position at any company as big as The Walt Disney Company. They report directly to the Chief Financial Officer and usually are considered a prime candidate to fill that position should it open up. Earlier today, Disney’s CFO Christine McCarthy,… Read More »Jonathan Headley promoted to Treasurer of The Walt Disney Company

Seven Dwarfs Mine Train Opens with a Whistle and a Song

Seven Dwarfs Mine Train officially opened on May 28th. At the opening ceremony were Orlando Magic players Victor Oladipo and Tobias Harris, plus “Littles” and “Bigs” from Big Brothers Big Sisters of Central Florida. Then once the park opened seven families chosen to be the… Read More »Seven Dwarfs Mine Train Opens with a Whistle and a Song

Is Disney pushing the boundary of PG13 with Marvel Universe Cross-Over?

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I am not a big fan of fast food chains that include promotional toys for PG13 rated films with kids meals. We don’t give them our money during those promotions. Cereal brands that pull the same trick are off the shopping list too. I think that it is pretty clear cut; if the kid isn’t old enough to see the movie based on its rating, then you shouldn’t be marketing to them. The same applies for TV commercials on cartoon networks that are clearly aimed at the younger set. Although, this is less clear, since some older kids and adults do watch these shows.

Even less clear cut is what I’m now encountering with Marvels cross-over between the PG13 rated feature film “Captain America: The Winter Soldier” and TV PG rated ABC television show “Marvel’s Agents of SHIELD.”

In general, I won’t bring my son, who is 10 years old, to see a PG13 rated film unless I’ve seen it first (or get the okay from someone I trust who has seen it). Although I have seen the movie, I have not decided if Captain America: The Winter Soldier is okay for him to see. But let’s assume that I want him to wait till he’s a bit older.

There are things that happen in Captain America that will greatly change the direction of Marvel’s Agents of SHIELD, a show which we watch together (a father and son night). The last two episodes of AoS run pretty much concurrently with the event of The Winter Soldier. And already events in one have affected the other.

Read More »Is Disney pushing the boundary of PG13 with Marvel Universe Cross-Over?