I am not a big fan of fast food chains that include promotional toys for PG13 rated films with kids meals. We don’t give them our money during those promotions. Cereal brands that pull the same trick are off the shopping list too. I think that it is pretty clear cut; if the kid isn’t old enough to see the movie based on its rating, then you shouldn’t be marketing to them. The same applies for TV commercials on cartoon networks that are clearly aimed at the younger set. Although, this is less clear, since some older kids and adults do watch these shows.
Even less clear cut is what I’m now encountering with Marvels cross-over between the PG13 rated feature film “Captain America: The Winter Soldier” and TV PG rated ABC television show “Marvel’s Agents of SHIELD.”
In general, I won’t bring my son, who is 10 years old, to see a PG13 rated film unless I’ve seen it first (or get the okay from someone I trust who has seen it). Although I have seen the movie, I have not decided if Captain America: The Winter Soldier is okay for him to see. But let’s assume that I want him to wait till he’s a bit older.
There are things that happen in Captain America that will greatly change the direction of Marvel’s Agents of SHIELD, a show which we watch together (a father and son night). The last two episodes of AoS run pretty much concurrently with the event of The Winter Soldier. And already events in one have affected the other.