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Disney’s most popular Virtual World, Club Penguin, has just rolled out a set of new features designed to make the game more social by making it easier for the participants to find each other and communicate. Over 56 million chat messages are sent a day and the new system helps automate part of that process. Another major update allows kids to better organize their friends list.

“We’ve added powerful social networking technologies to the biggest online world for kids, making it much easier for kids to find and connect with each other in Club Penguin,” said Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios. “The new Friends and Chat systems are the most significant enhancements we’ve ever made to Club Penguin and we’re just getting started.”

Club Penguin maintains a fun and safe experience by using filtering technology and live moderators. The game contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. If you want to try Club Penguin for yourself, The Disney Blog readers get 12 months of Club Penguin membership for the price of 8 months.

The press release with more details is below the jump:

So, I recently started an internship with the Jim Henson Company, which has had a very close relationship with Disney ever since they sold the Muppets in 2004. (Just so you know, the internship is awesome!!) Well, this week at work I got to meet Courtney Watkins, the bubbly, charismatic host of The Possibility Shop. For those of you who are not familiar with the darling web series, which airs on the Disney Living website, it is essentially an arts and crafts show that provides parents and children with imaginative projects they can do together. For example, in one of my favorite episodes (“Slumber Party Camp-in Kit”), Courtney teaches her young guests how to recreate a safe and fun camping experience right in your own living room. As a mother herself, Courtney’s primary goal is to promote family fun and creativity, which I think she does in a very unique way.