movie marketing

Ten Minute Clip from John Carter

One of the loudest complaints about Walt Disney Pictures marketing of John Carter to date was that it fails to give the backstory of the movie. Without it, there’s no context to explain the story and therefore no emotional tie to motivate the audience to buy tickets. You can see where that would be problem.

Now, with just a few days left until the March 9th wide open, Disney’s movie marketing team has released a 10 minute clip from early in the film that encompasses almost all of the movie’s action on earth. This definitely helps fill in the missing backstory.

Having seen the movie myself, one thing is for sure, if the movie fails to score at the box office, it won’t be the movie’s fault. Director Andrew Stanton and crew have produced a terrific film with heart, emotion, and great story. But somehow, Disney’s marketing team continues to misfire. It has kneecapped any number of good animated features and now is doing a number on John Carter.

Below the cut is one final trailer for John Carter:

Read More »Ten Minute Clip from John Carter

New Brave Poster

Update: A new trailer with two minutes of footage from the film has been released. Watch it here. It’s been a long time since we’ve heard anything about Pixar’s Brave. But a new Poster was just released and I’m getting excited again. Here is the… Read More »New Brave Poster

Andrew Stanton talks John Carter and What’s Next

On the way to the Press Junkets for John Carter in New York, director Andrew Stanton took a few minutes to answer some fan questions via Twitter. Stanton reveals a sense of humor that should be familiar to fans of his movies. For instance, when asked what his favorite Dreamworks film was, Stanton replied “A Bug’s Life.”

Regarding marketing the movies, specifically the new television commercials, Stanton answered “They’re Trying Hard.” He also said that the, “New guy at Disney. Really caught tone of film.” That new guy is Ricky Strauss who took over for MT Carney just a few weeks ago.

A few critics have seen the film already. Although they’ve been asked to hold off on full reviews until March 7th, most are saying that this film is terrific. I expect nothing less from Stanton, but sadly the marketing has been sub-par until recently. This is leading to crazy speculation about John Carter being the biggest flop in history. Worse than Ishtar. I think that’s a challenge to use Disney fans to make sure that doesn’t happen.

On Twitter Stanton also revealed that he continues working at Pixar. In fact, Stanton told Harry Knowles that he’s “developing a short film with Pete Docter. There’s an idea that he and I have had for years that we are finally getting around to doing which is kind of funny. We are both way too busy, but we just love the idea of doing this one little project together.” Stanton also revealed that a script for a sequel to John Carter is already underway. Whether or not it gets a green-light depends on Box Office for John Carter.

Below the jump is a fan-made trailer for John Carter that Stanton singled out as well done.

Read More »Andrew Stanton talks John Carter and What’s Next

Disney Studios Marketing Chief Sent Packing

Disney Studios marketing has been maligned by fans and insiders alike. Many place poor box office results for a number of films at its feet. This goes back more than a decade to films like Chicken Little and Meet The Robinsons. Disney’s animated films in… Read More »Disney Studios Marketing Chief Sent Packing

Should Disney sell the Touchstone Label

In the early 1980’s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more adult fare. So in 1984… Read More »Should Disney sell the Touchstone Label

Disney*Pixar one of First Brands to Get Branded Twitter Pages

Twitter rolled out a couple big changes today. A new twitter homepage and app that focuses the experience more on activity was the first to be announced. Then they also dropped a new type of Twitter page designed with brands in mind.

Disney*Pixar was one of the first 21 brands given access to the new pages. As you can see they’re using it to highlight Pixar’s Brave. Not only is there a banner available, but brands can pin a post at the top of their timeline, the Brave trailer was selected here.

I also am very interested in the background for the Disney*Pixar twitter brand page. It looks to be a background from Brave. In CG Animation, this isn’t anything unique, but it’s still fun to explore.

I’ve uploaded a full copy without the twitter windows below the cut for you to explore:

Read More »Disney*Pixar one of First Brands to Get Branded Twitter Pages