movie marketing

Pixar buys first ever ‘promoted’ Trending Topic on Twitter

Here’s an interesting footnote for Disney history, the first ever promoted Trending Topic on the popular Twitter.com microblogging service was advertising Pixar’s much anticipated Toy Story 3 film. If you log onto the web service and look in the right hand column you’ll see that… Read More »Pixar buys first ever ‘promoted’ Trending Topic on Twitter

Tron-o-Rail a divider, not a uniter?

Jason Garcia of the Orlando Sentinel looks into how the new Tron-o-Rail is dividing fans over its value as a marketing tool for Tron Legacy. I still haven’t seen the actual monorails in person (that’s my goal this weekend), but I have seen the videos.… Read More »Tron-o-Rail a divider, not a uniter?

Tron-o-Rail Debuts at EPCOT

Orlando Attractions Magazine has scored some of the first video of the newly wrapped Monorail advertising for Disney’s upcoming film TRON Legacy. I don’t know about you, but I’m loving it: Now, some people have been complaining about this being a blatant ad that takes… Read More »Tron-o-Rail Debuts at EPCOT

The real life ‘UP’ house becomes ad for movie

I’m sure you’ve all heard a story about a home owner who just won’t sell to make way for progress (usually in the form of a parking garage, department store, or condominiums). There is just such a house in Seattle, whose owner Edith Macefield has… Read More »The real life ‘UP’ house becomes ad for movie