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Disney and myLINGO to provide free Spanish Language Audio Track for “McFarland, USA” via mobile app

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If there’s a strategy to propel Disney’s “McFarland, USA” to the top of the 2015 box office, it probably involves attracting Spanish-speaking viewers to theaters. Disney clearly identified this early on and has developed a partnership to make the movie available to as many native Spanish speakers as possible.

Walt Disney Studios has announced a collaboration with myLINGO, a smartphone app that allows moviegoers to experience a film in the language of their choice discreetly through personal headphones. For Disney’s upcoming release of “McFarland, USA,” moviegoers can enjoy the film in Spanish right along side their bilingual family and friends when the film hits theaters on February 20.

The myLINGO app uses the microphone on a moviegoer’s smartphone or other device to “listen” to the audio, once the movie has begun. The app, through a proprietary algorithm, then matches the unique audio signature to its precise place in the movie, and plays back the alternate language audio through headphones in perfect sync with the film. The audio file will only play if it hears the movie, and once the movie is over, the file self-deletes from the app.

“We are delighted to bring the magical world of Disney films to a broader group of Spanish-speaking viewers and multicultural families at select theatres with this new technology,” said Paul Holliman, Vice President, Strategic Planning at Walt Disney Studios. “myLINGO provides a rich and customized cinematic experience, where bilingual families and friends can share the same emotion, laughter and excitement together in a whole new way.”

The Spanish audio track for “McFarland, USA” will be offered for free via a promotional code throughout opening weekend February 20 – 22. Following the opening weekend, filmgoers can access the audio track for $1.99.

“The Walt Disney Company is one of the most iconic and respected companies in the world, and myLINGO is thrilled to be working together on such an important film about bringing people and communities together,” said Adam Polak, co-founder of myLINGO. Co-founder, Olenka Polak added, “myLINGO is dedicated to creating authentic and inclusive experiences that are accessible to all moviegoers no matter what language they speak.”

Full plot synopsis is below the jump:
Read More »Disney and myLINGO to provide free Spanish Language Audio Track for “McFarland, USA” via mobile app

New Cinderella Trailer

A new trailer for Disney’s Cinderella has been released. We all know the fairy tale of Ella of the Cinders, the wicked stepmother, the charming prince, and the woman who runs away from the ball only to be discovered by perfectly fitting a discarded glass… Read More »New Cinderella Trailer

International Posters for Pixar’s Inside Out

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I’m really loving these retro-modern character designs for the French poster for Pixar’s Inside Out. It’s also the first time that the silhouette head was of Riley’s, the young girl in the film. The French title of the movie as “Vice-Versa” is also pretty neat. I think that would have made a great title of the film in the US too.

The Japan poster ditches the stylized characters, but keeps the shape of Riley’s head.

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If you missed the trailer, you can watch it here and read Peter’s analysis.

Full synopsis below the jump:

Read More »International Posters for Pixar’s Inside Out

New Trailer for Pixar’s Inside Out

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Well it’s here folks! The first real trailer for Pixar’s Inside Out has just dropped today. As we learned yesterday, Inside Out will look into the minds of not only Riley but her parents as well.

This is our first real glimpse at Pixar’s new film. Up until now we have only received teaser trailers and posters. Each one telling a little bit more. This trailer does give us a tone for the film. From the looks of it, we are in for a fast paced ride as we switch between the main characters different emotions.

As was earlier revealed, each parent has their own emotional control center. The mother has a talk show in her head. The father has a military missile base inside his. What stuck out to me were the central emotions for each character. Joy, while absent, is going to be Riley’s main emotion. The parents are a little different. Sadness is at the center for mom while anger is at the center for dad. That right there is pretty telling of the state of these characters. It also gives an idea of how conflicts will unfold in the movie.Read More »New Trailer for Pixar’s Inside Out

Meet the Characters from Pixar’s Inside Out with New Posters and Teaser Trailers

Update: Now meet Fear, Anger, Disgust, and Sadness below! Joy will be delivered later today.

Pixar has also given us a chance to meet all give characters / emotions that lives inside Riley’s head. The first was Sadness, who you meet via this teaser trailer

I’m adding the posters and teaser trailers for all five characters, as Pixar releases them, below the jump:Read More »Meet the Characters from Pixar’s Inside Out with New Posters and Teaser Trailers

Disney’s Cinderella Photo Gallery & Plot Synposis

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If you’re any sort of Disney fan, then you’re familiar with the story of Cinderella — the poor child whose mother dies and is left in the care of a wicked stepmother who favors her own two daughters over Ella. The original animated Disney classic is very nearly perfection, so why then would Disney want to remake it for modern audiences? I think the answer lays in the question.

The technical abilities of movies has progressed so far in just the last few years, that Disney really can pull off a live action version of the movie. They can even give away so much in the trailer, because they know that audiences already love the story, the movie will allow new audiences to experience the story in a deeper more nuanced way.

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When you look at these photos that were provided by Disney Studios to promote the film, you can see how richly detailed the world created for this movie is. From amazing costumes to set decorations that are over the top. There’s lots of scenery to be chewed as well. And yes, there are friendly mice and a fairy godmother as well.

More photos and the official plot synopsis below:
Read More »Disney’s Cinderella Photo Gallery & Plot Synposis

Annie Leibovitz Photo Graces Cinderella Poster

You saw the poster earlier with the first trailer for Disney’s live action remake of Cinderella, but did you detect something special. Okay, Lily James as Cinderella is pretty special by herself, but the artistic eye of photographer Annie Leibobitz actually took the photo, as well as a number of other photos, to help promote the film. Many of those photos are available on newstands now inside Vogue magazine’s December issue.

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If that poster looks familiar, it probably reminds you of the very first photo in Annie Leibovitz’s Disney Dream Portrait Series with Scarlett Johansson as Cinderella taken way back in 2007.

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I guess it’s okay if great artists steal from themselves, right?

Walt Disney Studios has also released a few more photos showing various characters in costumes designed by Oscar-winning costume designer Sandy Powell.Read More »Annie Leibovitz Photo Graces Cinderella Poster

Cinderella trailer reveals live action remake

It’s official, we have the first full trailer for Disney live-action adaptation of Cinderella! Directed by Sir Kenneth Branagh, this film seems to pack nostalgia for the animated original in spades. Seeing more than a few moments brought to life is truly wonderful. I’m sure… Read More »Cinderella trailer reveals live action remake