“Star Wars: Episode VII” director J.J. Abrams has announced the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefiting the world’s most vulnerable children. Disney has committed US $1 million to support the launch of Star Wars: Force for Change.
Abrams filmed the announcement from the set of the new film, which itself is pretty cool, perhaps even introducing us to a few of the aliens we might encounter in the film. JJ loves his mysteries, you know?
“The Star Wars fans are some of the most passionate and committed folks around the globe,” says director J.J. Abrams. “We’re thrilled to offer a chance to come behind the scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more excited that by participating in this campaign, Star Wars fans will be helping children around the world through our collaboration with UNICEF Innovation Labs and projects.”
Fans can now contribute directly at Omaze.com/StarWars for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience.