Disney CEO

Disney CEO Promises deliberate Star Wars rollout

If Star Wars fans feel a little frustrated with the pace of news coming from Disney about the rejuvenated franchise, that’s deliberate. On the Walt Disney Company’s recent earnings call with investors, Disney CEO Bob Iger explained the Mouse House’s strategy. “Generally speaking, you’re going… Read More »Disney CEO Promises deliberate Star Wars rollout

Theme park Star Wars expansion to be based on new films, says Disney CEO


Yesterday Disney’s CEO Bob Iger was interviewed by Variety’s Claudia Eller at their Dealmakers Breakfast event in Hollywood. These breakfast gatherings are wonderful, less formal settings and sometimes the interview subjects really open up in terms of what they share with that audience. I’m sure Iger didn’t spill the beans on anything he didn’t want to, but what he did mention is pretty big news.

The conversation started of on some general topics related to running a studio the size of The Walt Disney Company. Iger focused on how in a world where there’s more content than ever, it’s even more crucial to create fantastic content. Sometimes the mouse house even makes content that it knows is great, even if it doesn’t expect it to find an audience. Iger called films like “Million Dollar Arm” and “McFarland” ‘Brand Deposits’ to give the brand some value with consumers. In theory, with enough ‘brand deposits’ the company can cash out with some off-brand material every now and then too.

Iger mentioned his thoughts on the ABC Network lacking a cohesive brand due to it’s wide variety of shows and programming. He also mentioned he recently rode a prototype of a creature based Avatar ride that will be coming to Animal Kingdom. This sounds like the ‘Soarin’ like ride that will feature a Banshee like flight across Pandora.

The conversation then turned toward Star Wars, which is one of a few big properties coming out for Disney next year. Actually, Iger let loose this gem first “We’d love to make another Indiana Jones movie, but we’re pacing ourselves right now,” indicating that Star Wars would be a priority.

Read More »Theme park Star Wars expansion to be based on new films, says Disney CEO

Disney CEO and Chair Bob Iger Extends Contract through June 2018

Tom Staggs between Imagineer Joe Rohde and Director James Cameron

Tom Staggs between Imagineer Joe Rohde and Director James Cameron

Speculation about who will replace Bob Iger might just have to wait. The Disney CEO and Chair has extended his contract through June 30, 2018. It had been thought that either Jay Rasulo (current CFO and former Disney Parks Chair) or Tom Staggs (current Disney Parks Chairand former CFO) were going to step into the CEO role in 2016 while Iger moved soley to the board position. Now that’s up in the air.

The current thought pattern is that Disney will appoint a COO moving either Staggs or Rasulo (or a dark horse candidate like Anne Sweeney (currently co-chair of Disney-ABC TV Group)) into the newly created desk. The COO would then get first hand experience running a giant corporation like The Walt Disney Company has become. If they do this, it tells me they definitely want to keep the promotion in house.

“I’ve had the privilege of being the CEO of this great company for nine years and am thrilled to have the opportunity to continue through June 2018,” Iger said. “I’m very excited about what lies ahead, including the release of our Star Wars films and the launch of Shanghai Disneyland, and I’m honored to continue working with our talented management team and the 175,000 dedicated people who make this company what it is today.”Read More »Disney CEO and Chair Bob Iger Extends Contract through June 2018

Disney’s Bob Iger named 2014 CEO of the Year

It’s an honor that has include such great corporate leaders as Bill Gates, Jack Welch, and Michael Dell in the past. Now Disney’s CEO Bog Iger can add his name to the list of CEO’s of the Year as awarded by Chief Executive magazine. Among… Read More »Disney’s Bob Iger named 2014 CEO of the Year

Disney CEO Bob Iger meets Chewbacca

As evidenced by this selfie Disney CEO Bob Iger is apparently in London where production on Episode VII is underway. Definitely one of the perks of being in charge of a company that now includes The Muppets, Pixar, Marvel, and Lucasfilm among its many original… Read More »Disney CEO Bob Iger meets Chewbacca