dcp

Disney Announces “Heroes Work Here” Veteran Jobs Program

Touting the motto “Heroes Work Here. Employ excellence. Hire veterans” President and Chief Executive Officer Robert A. Iger announced a new company-wide initiative to hire, train and support returning veterans yesterday at The Walt Disney Company’s (NYSE: DIS) Annual Shareholder meeting in Kansas City. The Heroes Work Here program continues Disney’s long history of respect and appreciation for the U.S. Armed Forces by expanding the company’s commitment to recognize and honor the sacrifice and service of these men and women.

As part of the initiative, Disney will provide at least 1,000 jobs and career opportunities for returning U.S. veterans over the next three years, support military families and veterans during their transition into civilian life, and launch a national public awareness campaign to encourage all employers across the U.S. to hire veterans.

In addition to providing career opportunities for veterans, Disney will also invest in select non-profit organizations that provide training and other support services. Through the Disney VoluntEARS program, employees will also engage in service projects with veterans’ organizations in communities around the country. The public awareness campaign, featuring veterans currently employed in various businesses across The Walt Disney Company, will highlight their value, encourage companies to hire these highly skilled men and women, and direct them to the Joining Forces initiative for more information.

Mr. Iger debuted the first spot at the conference, which can be viewed below the jump:

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Mindless Behavior at Ridemakerz in Toys R Us

Join Prodigy, Ray Ray, Princeton and Roc Royal of Mindless Behavior, the teen boy band whose hit singles include “My Girl” and “Mrs. Right” as they “rock and roll” with their favorite Disney•Pixar Cars 2 vehicles from Ridemakerz. Infusing a passion for authentic car culture,… Read More »Mindless Behavior at Ridemakerz in Toys R Us

Disney Healthy Living Program Aims to Help Families Make Better Choices

Do you remember the first time you saw a Disney branded consumer good. It was probably Donald Duck Orange Juice. A fun way to get kids to eat a little more nutritiously. Disney knows that getting kids to become animated about healthy lifestyle habits is not always easy. To help,Disney Consumer Products (DCP) has announced a new program to equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule.

Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for cold and flu season. Hosted on DCP’s official Facebook page known as Disney Living, each week DCP will feature a video challenge from the “Go-To Mom,” Kimberley Clayton Blaine — a mom blogger, child development expert and licensed child therapist. She will showcase simple tips and product suggestions to help other parents guide their kids toward a healthier lifestyle using products that feature their favorite Disney characters. The program will run weekly through the end of November.

“Encouraging children to incorporate health-minded changes, even small ones, into their daily routines is often frustrating for parents,” said Blaine, a mom of two boys. “With help and inspiration from Disney-branded products that feature some of kids’ favorite characters, moms and dads can inspire healthier habits that feel like fun and not a task.

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Bravo Sports Recalls Disney-Branded Pogo Sticks Due to Weak Rubber Tip

Bravo Sports and Disney have issued a voluntary recall of Disney branded pogo sticks due to a fall and laceration hazard. The bottom rubber tip attached to the pogo stick frame can wear out prematurely, posing a fall hazard to consumers. Also, the end caps on the handlebars can come off, exposing sharp edges. This poses a laceration hazard to consumers.

About 159,000 pogo sticks are being recalled so check you garage and closets.

Bravo and the Consumer Products Safety Commission have received 82 reports of the bottom tip wearing out on the pogo sticks, including five reports of injuries. A 9-year-old girl suffered a skull fracture and chipped a tooth. Another 9-year-old girl cut her lip and chin, requiring stitches. Other injuries included scrapes, hits to the head and teeth pushed in.

This recall includes pogo sticks in various colors and designs. The models included in this recall are the Disney Hannah Montana Pogo Stick, the Disney/Pixar Toy Story Cruising Cool Pogo Stick, the Disney/Pixar Cars Pogo Stick, the Disney Princess Pogo Stick and the Disney Fairies Cruising Cool Pogo Stick. The pogo sticks have Disney labels between the handlebars. The manufacturing date codes between 01/01/2009-022CO and 11/30/2010-022CO are on a clear label on the stem of the pogo stick near the foot pedals.

Pictures and details on how to return the pogo sticks below the jump:

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Phineas & Ferb meet the NHL in Merchandise Agreement

“Aren’t you a little young for an NHL spokesperson?”
“Why yes. Yes we are.”

That’s not a line of dialog from the popular Phineas & Ferb animated show on Disney Channel, but it might as well be. The brothers and their friends have been opted into a co-branded plan between Disney Consumer Products and the National Hockey League (NHL) to make exclusive 20111 NHL licensed products.

The Disney and the NHL collection will include apparel, headwear, house and home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise. NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.

“The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand,” said Jim Haskins, Group Vice President, Consumer Product Licensing. “The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel.”

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