With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013
The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.
Disney isn’t likely to give up that title anytime soon. …
It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.
Let’s not forget that little juggernaut “Frozen” either.
The question is what should Disney do with that windfall of profits? Could they invest in more animation? What about the theme parks? or how about something really ambitious? What project would you have Disney focus on next?
I remember when Disney first decorated apples at the local grocery store with a Snow White sticker. What marvelous cross-marketing, I thought. Although perhaps with a mixed message since Snow’s apple was poisoned by the Wicked Queen. That aside, Disney has spent the last few years growing its support of healthy snacks for kids and the latest selections are about to be highlighted at the Produce Marketing Association’s convention.
Kid-friendly and parent approved, Disney Consumer Products (DCP booth #783)will showcase its newest selection of “better for you” produce, lunch items, and snacks at the Produce Marketing Association’s (PMA) Fresh Summit Convention & Expo on October 18 – 20 in New Orleans, LA. Sales of Disney-branded fruits and vegetables have tripled over the last two years, and more than 3.1 billion servings of Disney-themed fruits and vegetables have been served in the U.S. since 2006. Grocery retailers have expanded distribution of Disney-branded produce, and licensees continue to introduce new products featuring beloved characters from Mickey Mouse and Disney Princess to Monsters University and Marvel Super Heroes.
“Disney’s growth in the produce arena is a great sign that kids and parents are receiving the message and incorporating more fruits and vegetables into their daily meals,” said John T. King, director of licensing, consumables, Disney Consumer Products. “We continue to innovate, delivering flavors that appeal to kids and offering an ever-expanding assortment of fruits and vegetables featuring the Disney characters kids know and love.”
Through innovative marketing campaigns and in-store experiences, families have been encouraged to choose more nutritious food options and live a more active lifestyle. For the first time, DCP’s PMA booth experience will feature artwork from Marvel and Star Wars, representing the entirety of The Walt Disney Company entertainment brands under one umbrella.
Disney produce to be featured at PMA Fresh Summit include:
Marvel and Crunch Pak (Booth #403) team up for healthy snacking, with Marvel’s The Avengers and Spider-Man featured on custom designed packages of fresh sliced apples, shipping in spring 2014.
Monsters University-branded Flavorz by Crunch Pak (Booth #403)are apples infused with blue raspberry flavor for a shockingly refreshing taste. Disney Foodles offer delicious combinations of fruits, vegetables and other sides like dips, raisins, crackers or cheese in a fun, Mickey-shaped tray or Disney Princess carriage tray. Both are available at select grocers nationwide.Read More »Disney Adds More Branded Healthy Fruit Snack Options
Barneys New York is launching Electric Holiday, a holiday campaign that introduces the characters of Disney lore to New York’s High Fashion. Disney even allowed the store to take some of the characters “off-model” so they would fit the more traditional stature of a 5’11”… Read More »Disney Meets High Fashion at Barney’s New York
If you’re looking for that perfect birthday or wedding gift, but can’t make it to a Disney theme park any time soon, fret no longer. Arribas Brothers, a long time vendor at Disneyland and Walt Disney World are now selling items with custom engraving, previously… Read More »Customized Themepark Merchandise Now at Disney Store
Here’s another bit of out of the box advertising from the Disney Company, Disney Consumer Products and Disney Living. It’s a marvelous stop motion short story featuring one of their Snow White dolls. You can find the whole
Excitement is growing for the June 22nd open of Pixar’s Brave. If your little darling wants to attend the movie in style, DisneyStore.com has your back. They’ve just added 18 great dolls, shirts, and costume items related to Brave and Princess Merida. Here’s a small… Read More »The Disney Store online adds Brave Merchandise
Yeah, I know this is just a big marketing gimmick by Disney Consumer Products to get you to buy more Disney Princess merchandise or to shop at Target, which makes me wonder why they’re not promoting The Disney Stores since selling the magic at Target and Walmart is party of what doomed The Disney Stores in the first place. But hey, it’s Julie freakin Andrews. Also, Ican’t believe it’s been 10 years since the Princess Diaries was released. That’s scary. Anyway, here’s the press release. Shop in good health:
Beloved Academy Award-winning actress, singer and best-selling children’s book author Julie Andrews, in collaboration with Target and The Walt Disney Company, introduce the first annual National Princess Week. During this enchanting week-long event, taking place April 22-28, children across the country are invited to celebrate the sparkle and wonder of every princess – real, aspiring or imagined.
“Throughout my career as an actress and author, I’ve encouraged children to use their imaginations and dream big,” said Julie Andrews. “Joining Disney and Target to create National Princess Week is an extension of my work – a moment in time for children to celebrate their individuality and let their inner sparkle shine.”