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Were you in downtown Boston this morning? If you passed by Faneuil Hall you may have seen the kickoff for Walt Disney World’s summer promotion – the “Coolest Summer Ever.” There is, of course, a Frozen theme and Olaf is the host.
To get the summer season kicked off, Walt Disney World will host its third 24-hour day on May 22-23 at the Magic Kingdom. Olaf will play host at the event.
To announce the 24-hour event and the cool summer season, Disney today brought to life a warm summer scene inspired by Olaf’s dream, creating a 20-foot-wide beach complete with a Cinderella Castle made of sand in the middle of winter-weary Boston.
Surprised pedestrians near historic Faneuil Hall were greeted by Olaf and joined by playful beach-goers in summer attire with beach chairs and beach balls – all reminders of an exciting season of fun ahead at Walt Disney World Resort and a welcome relief from the city’s near-record snowfall approaching nine feet.