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Sand Castle in the Snow Announces 24-Hour Event to Kick Off ÔCoolest Summer EverÕ at Walt Disney World Resort

Were you in downtown Boston this morning? If you passed by Faneuil Hall you may have seen the kickoff for Walt Disney World’s summer promotion – the “Coolest Summer Ever.” There is, of course, a Frozen theme and Olaf is the host.

To get the summer season kicked off, Walt Disney World will host its third 24-hour day on May 22-23 at the Magic Kingdom. Olaf will play host at the event.

To announce the 24-hour event and the cool summer season, Disney today brought to life a warm summer scene inspired by Olaf’s dream, creating a 20-foot-wide beach complete with a Cinderella Castle made of sand in the middle of winter-weary Boston.

Surprised pedestrians near historic Faneuil Hall were greeted by Olaf and joined by playful beach-goers in summer attire with beach chairs and beach balls – all reminders of an exciting season of fun ahead at Walt Disney World Resort and a welcome relief from the city’s near-record snowfall approaching nine feet.