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Businessweek recently conducted an interview with Disney CEO Bob Iger during which the recent extreme makeover of Disney California Adventure was a centerpiece. What I found interesting about the interview was how candid Iger was about some of the things went wrong with the original… Read More »Bob Iger Comes Clean on DCA
Editor: Please welcome new guest author Daniel Ross The Avengers helped set even more records away from the box-office. Powered by the Earth’s Mightiest Heroes, Walt Disney Company (DIS on the NYSE) stocks rose to their highest level ever at $45.36 per share. Robert Iger,… Read More »Iger Cashes In Thanks to Earth’s Mightiest Heroes
Rich Ross has resigned from his post as Walt Disney Studios Chair. After being promoted from his job running The Disney Channel, Ross has experienced a rocky road with full of strained relationships with many Hollywood insiders, not to mention others inside the Mouse House.… Read More »Disney Studio Chief Rich Ross Resigns
Touting the motto “Heroes Work Here. Employ excellence. Hire veterans” President and Chief Executive Officer Robert A. Iger announced a new company-wide initiative to hire, train and support returning veterans yesterday at The Walt Disney Company’s (NYSE: DIS) Annual Shareholder meeting in Kansas City. The Heroes Work Here program continues Disney’s long history of respect and appreciation for the U.S. Armed Forces by expanding the company’s commitment to recognize and honor the sacrifice and service of these men and women.
As part of the initiative, Disney will provide at least 1,000 jobs and career opportunities for returning U.S. veterans over the next three years, support military families and veterans during their transition into civilian life, and launch a national public awareness campaign to encourage all employers across the U.S. to hire veterans.
In addition to providing career opportunities for veterans, Disney will also invest in select non-profit organizations that provide training and other support services. Through the Disney VoluntEARS program, employees will also engage in service projects with veterans’ organizations in communities around the country. The public awareness campaign, featuring veterans currently employed in various businesses across The Walt Disney Company, will highlight their value, encourage companies to hire these highly skilled men and women, and direct them to the Joining Forces initiative for more information.
Mr. Iger debuted the first spot at the conference, which can be viewed below the jump:
Mickey Mouse and Minnie Mouse are joined by (from left to right) Bernard Meyer, managing partner of Meyer Werft, Captain Wolfgang Thos, also from Meyer Werft, Captain Tom Forberg and Karl Holz, president of Disney Cruise Line as they celebrate Disney Cruise Line taking possession of its newest ship.
Mickey Mouse turns out to be a better sailor than he is a movie star. The Disney Cruise Line is reportedly booked to 75% for 2012, even with the Disney Fantasy about to add 40% more capacity to the fleet. Thinks are looking good, even though bookings have softened recently after the Coast Concordia accident. Disney CEO Bob Iger still says, “Generally speaking, we’re looking at a very, very healthy year ahead for that business.”
In fact, just this week, Disney Cruise Line took possession of its fourth and newest ship, the Disney Fantasy, from the Meyer Werft shipyard in a traditional maritime ceremony aboard the ship. The Meyer Werft flag was lowered, while the Disney Cruise Line flag was raised, transferring ownership from the shipbuilder to Disney.
Captain Tom Forberg will officially take the helm of the Disney Fantasy for Disney Cruise Line. As part of the Disney Cruise Line ship construction team, Captain Forberg has been with the company for more than 15 years and was responsible for launching Disney’s first three ships, the Disney Dream, the Disney Magic and Disney Wonder. You can be assured the ship is in the very best hands with Captain Tom at the helm.
“Today we celebrate the culmination of a wonderful partnership, as we take possession of the Disney Fantasy and prepare for the journey home to Florida. This ship is the result of the superb craftsmanship from the master shipbuilders at Meyer Werft and the innovation, imagination and ingenuity of the Disney team, who have partnered together so beautifully to bring this ship to life,” said Karl Holz, president of Disney Cruise Line. “We are eagerly anticipating our guests, who will experience storytelling in enchanting new ways onboard the Disney Fantasy while making magical memories that will last a lifetime.”
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