toys

Playmation brings hi-tech, real world gaming to Disney

Disney has just taken playtime to the next level. Playmation combines technology with physical toys in a way that encourages imagination. The Dreamfinder would be proud. When it releases in October it will come with an Avengers starter pack with Star Wars and Frozen playsets… Read More »Playmation brings hi-tech, real world gaming to Disney

New Disney Tails Pet Merchandise

We were walking through the Island Merchantile store on Discovery Island at Disney’s Animal Kingdom when we spotted this very cute Disney themed pet merchandise. Here’s a look at the new Disney Tails line: It looked cute, we really liked the dog bowls and Mickey… Read More »New Disney Tails Pet Merchandise

Disney sells record 40.9 billion in licensed merchandise in 2013

licensingfair2014

With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013

The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.

Disney isn’t likely to give up that title anytime soon. …

It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.

Let’s not forget that little juggernaut “Frozen” either.

The question is what should Disney do with that windfall of profits? Could they invest in more animation? What about the theme parks? or how about something really ambitious? What project would you have Disney focus on next?

Read More »Disney sells record 40.9 billion in licensed merchandise in 2013

Disney Junior is a Toy Machine

The three-year-old cable network Disney Junior doesn’t actually attract a lot of viewers, but it does generate a lot of money from toy sales. “Sales of products based on the network’s shows have more than tripled in two years, to an estimated $3 billion in… Read More »Disney Junior is a Toy Machine