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The Walt Disney Company

Will Disney’s Copyright on Mickey Mouse Ever Expire?

Fifteen years ago Congress passed a 20 year extension of copyright in the USA. The Sonny Bono Copyright Extension Act was also known as the Mickey Mouse Copyright Extension as The Walt Disney Company’s desire to keep Mickey Mouse protected by copyright was a significant… Read More »Will Disney’s Copyright on Mickey Mouse Ever Expire?

The Walt Disney Company Named Most Socially Responsible

Editor: Please welcome new guest author Katie. She brings with her a unique business perspective to the blog. Forbes announced recently that a consulting firm called Reputation Institute has determined the companies with the best reputations for being socially responsible and being an overall good… Read More »The Walt Disney Company Named Most Socially Responsible

Disney No. 9 on Fortune’s List of Earth’s Most Admired Companies

The Walt Disney Company has once again made Fortune magazine’s list of the World’s Most Admired Companies, coming in at No. 9 out of 50 and No. 1 in entertainment for the umpteenth year. (Apple again ranked first overall.) This is Disney’s first entry into the… Read More »Disney No. 9 on Fortune’s List of Earth’s Most Admired Companies

Hong Kong Disneyland Finally Showing A Profit

According to a source in the Wall Street Journal, the Hong Kong Disneyland Resort is finally starting to operate in the black. The seven year old park has struggled attracting an audience due to its lack of attractions and aggressive competition from Ocean Park. Hong… Read More »Hong Kong Disneyland Finally Showing A Profit

Jay Rasulo Talks Up Disney’s Fiscal Future

Financially, this last quarter may have been a bit rougher than The Walt Disney Company forecasted, but things are alright now. At least according to CFO Jay Rasulo. One of the things new studio boss Alan Horn has been doing is reviewing all existing film… Read More »Jay Rasulo Talks Up Disney’s Fiscal Future