Editor: Please welcome new guest author Katie. She brings with her a unique business perspective to the blog.


Forbes announced recently that a consulting firm called Reputation Institute has determined the companies with the best reputations for being socially responsible and being an overall good place to work. The firm measured the opinions of 55,000 consumers by asking them about their trust, admiration, esteem, and good feelings about major global businesses, and then further investigated how well these companies performed in the business world, studying aspects such as workplace, innovation, leadership, and citizenship.

Four companies tied for first place because their scores were so similar (Disney was joined by Microsoft, Google, and BMW), and Disney was named the best company in the “citizenship” category, meaning that it has a well-known reputation for being a good corporate citizen, supporting great causes, and helping protect the environment.

Having a great reputation not only boosts business, it also creates a lifelong bond—as most Disney fans can attest. It builds loyalty and makes me proud to say I support this company, and encourages me to continue to support it in the future. What makes you proud to be a Disney customer?


Ever since I first saw 101 Dalmatians when I was a toddler, I've had a love for the Mouse. I grew up waiting for the day I could finally visit the happiest place on Earth (still hasn't happened yet, but it will!) and watching endless marathons of The Lion King, Toy Story, and Lady and the Tramp. Nowadays I keep myself busy going to school full time earning my business degree. In my off time, I enjoy reading, writing, browsing Pinterest, and keeping the world on top of the latest advertising trends with my blog The Advertising Outlet.