Walt Disney was never one to rest on his laurels, he was always innovating with an eye toward what’s next. The modern Disney company keeps up that tradition by partnering with learning institutions around the globe. Sometimes the results are just one off cute inventions,… Read More »Wired Magazine Explores Disney’s Latest Technology Projects
I started blogging personally back in 1999. I didn’t call it blogging then, it was online journaling. The thought was that the internet and related technologies would eventually be the network that controlled the details our friendships, our businesses, and even our private lives. Therefore… Read More »Disney Corporate Finally Opens a Blog
Last week we learned of a shake-up in the marketing department for Walt Disney Pictures. They brought in a Hollywood outsider to take over a struggling department, but ultimately she was too far outside the club to be accepted by it. At least that’s the… Read More »What To Take Away from Movie Marketing Switch at Disney Studios
Twitter rolled out a couple big changes today. A new twitter homepage and app that focuses the experience more on activity was the first to be announced. Then they also dropped a new type of Twitter page designed with brands in mind.
Disney*Pixar was one of the first 21 brands given access to the new pages. As you can see they’re using it to highlight Pixar’s Brave. Not only is there a banner available, but brands can pin a post at the top of their timeline, the Brave trailer was selected here.
I also am very interested in the background for the Disney*Pixar twitter brand page. It looks to be a background from Brave. In CG Animation, this isn’t anything unique, but it’s still fun to explore.
I’ve uploaded a full copy without the twitter windows below the cut for you to explore:
Introducing one of the new essential theme park tools almost every guest would benefit from – the MyBlueBoost portable, compact battery charger. It will power a mobile phone for 12-16 hours which makes it ideal for travel, long flights, busy airports, not to mention theme… Read More »Essential Theme Park Tools: MyBlueBoost Mobile Device Battery Charger
Are you a Verizon customer with an Android phone? Then you’re in luck, Disney Parks and Verizon have just reduced the price of their “Mobile Magic” application down to nothing. Yep, download it for free right now and next time you’re in the parks get accurate wait times and fast pass information in real time. iPhone users will have to wait as that application is still in development.
This is a good move for Disney, I never understood why they charged people to learn more about the parks in the first place. Seems like they’d want their guests to be better educated about their in park choices so they can have a better time and tell others about it, hence bringing back more families in the future.
With NextGeneration (NGE) technology coming soon, Disney’s relationship with Verizon is likely evolving and may dissolve completely. That will allow those who have other carriers to get in on the fun. But for now, it’s only for Verizon customers. Thankfully I am one, I’ve now downloaded the app and will try it out next time I’m at the park.
More details on the app below the jump:
The good news is that Disney shows will continue to be available on Hulu for your viewing pleasure. The bad news is that you’ll have to endure more commercials with them. The details of the deal are murky, but expect your usual 6 to 8… Read More »Hulu updates deal with Disney Co.