synergy

Disney re-animates its accelerator with new class of companies

Whether you call it a business incubator or an idea accelerator, these intensive mentoring and learning experiences are designed to help small companies grow into successful big ones. For a company like the Walt Disney Company, the Disney Accelerator is a crucial strategy to develop… Read More »Disney re-animates its accelerator with new class of companies

Marvel and ESPN Team Up

Yes, you read that correctly. Disney is doing what it does best – synergy. Marvel and ESPN have come together to create a documentary and a series of video shorts. Both projects combine the style of ESPN’s films with Marvel’s artistic style and design. “1… Read More »Marvel and ESPN Team Up

How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV… Read More »How the Walt Disney Company Solved The “Boy Problem”

ESPN Muppets Crossover in Latest Ad

There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the… Read More »ESPN Muppets Crossover in Latest Ad