Whether you call it a business incubator or an idea accelerator, these intensive mentoring and learning experiences are designed to help small companies grow into successful big ones. For a company like the Walt Disney Company, the Disney Accelerator is a crucial strategy to develop… Read More »Disney re-animates its accelerator with new class of companies
Yes, you read that correctly. Disney is doing what it does best – synergy. Marvel and ESPN have come together to create a documentary and a series of video shorts. Both projects combine the style of ESPN’s films with Marvel’s artistic style and design. “1… Read More »Marvel and ESPN Team Up
The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV… Read More »How the Walt Disney Company Solved The “Boy Problem”
A cute video bit from Pixar and ESPN that features the students of Monsters University reacting to the school being passed over for March Madness: That’s synergy at work everyone!
There’s something to be said for synergy. If you add up it’s own library, Pixar, Marvel, Lucasfilm and other purchases Disney now owns the rights to well over 25,000 characters. Disney acquired The Muppets early in this string of acquisitions. As such they’ve had the… Read More »ESPN Muppets Crossover in Latest Ad
It’s no surprise that Disney has a hit with the animated TV show Phineas and Ferb. It took the company a while to wake up to the revenue potential for the show, but now that they think they’ve found another franchise, the race is on… Read More »Targeting Young Boys with Phineas & Ferb
As I have previously covered here and here, apparently one of the privileges of being and EPCOT corporate sponsor is that you get to use pavilion as a set for your commercials. In this case Werther’s Originals, which recently opened the Karmel-Kuche store in the… Read More »New Werther’s Original Candy Commercial again highlights Epcot
Disney will be shutting down the country music label Lyric Street Records in a cost saving move. The label will lay off 20-25 employees as the final few records in its system are promoted. The big names in the brand, including Rascal Flatts, will be… Read More »Last Song for Disney’s Lyric Street Records