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Targeting Young Boys with Phineas & Ferb

It’s no surprise that Disney has a hit with the animated TV show Phineas and Ferb. It took the company a while to wake up to the revenue potential for the show, but now that they think they’ve found another franchise, the race is on to capitalize on the popularity of the boys and their duckbill platypus friend Perry.

The Wall Street Journal takes look at Disney’s efforts to capture that valuable Boys 6-11 market. Perry will be temporarily replacing the Nesquik bunny, an RV road show touring the nation, and debuting August 5th a TV movie “Phineas and Ferb: Across the 2nd Dimension.” And that’s just the latest added to a line of toys and clothing featuring the crew from the show. Disney World has added a nice meet and greet too (see above).

Has Phineas & Ferb invaded your home? We have a 7 year old who loves the show.

Previously: Phineas & Ferb primer.

17 thoughts on “Targeting Young Boys with Phineas & Ferb”

  1. Yes. Yes they have. Invaded our home that is. I have a 4 year old and a two year old and both boys adore the show. And it is one of the few children’s shows that I actually enjoy watching!

  2. Our house loves P&F. We had a hard time finding any Perry merchandise when we were at the parks in Feb. But when we returned in June, nearly every story had a display. Glad to see they are getting past princesses and fairies!

  3. I’m a 19 year old who loves the show. I think it is incredibly well written, has a host of fantastic character, has a great sense of humor, and can actually hit emotional tones when it wants to, a rarity in today’s cartoon landscape. I’m glad Disney sees the show is successful and is inserting it wherever they can.

  4. I’m 20 years old and I actually enjoy watching the show with my little cousins. It really appeals to a broad age group!

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  9. I’m 21, and I don’t have any young siblings/cousins, but I love the show! I think it’s hilarious and has so many great songs in each episode. I loved seeing dads in Perry the Platypus tshirts last time I was at Disney World.

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  12. My kids LOVE Phineas & Ferb, but I think my wife and I love them more :P
    Disney needs to stop putting out these little dvd collections and put on SEASONS of Phineas & Ferb on Bluray & DVD Combo. NOW!

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  14. We have no kids and my wife (36) is addicted to this show, and sings whatever the latest Doofenshmirtz jingle… “Doofenshmirtz goes to the Di-ner!” she last sees for days :) I have to admit to looking forward to the movie myself :)

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