A few more details on the 2015 edition of Star Wars weekends have been shared on the Disney Parks blog. Above you can see the main artwork for this year’s event was released. Looks good, and I like seeing the Earful Tower featured. Of course… Read More »Star Wars Weekends 2015 – First Details Released
2015 is shaping up to be a big year for Star Wars fans. It really gets going with Star Wars Weekends at Disney’s Hollywood Studios and ends with a December release of Star Wars: The Force Awakens. Dates for the 2015 event were just released.… Read More »Star Wars Weekends at Disney’s Hollywood Studios 2015 Dates
Think back a few years ago. It was difficult for female fans of Star Wars to find any clothes designed specifically for them. There were definitely female fans, but the merchandise largely overlooked that market. There’s where Ashley Eckstein stepped in. With her experience doing voice artist work for Star Wars Clone Wars animated series, she parlayed her closeness to her fans into a fashion empire with Her Universe.
In big news announced today, Eckstein’s line has arranged a deal with Marvel Entertainment and Disney Consumer Products to create a fashionable collection of empowering Super Hero apparel for the ever-growing female fan base of Marvel comics, films and television series. The Marvel by Her Universe line of “geek couture” is premiering with an action-packed assortment of Captain America fashion items along with fan favorite Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts, leggings and more that will inspire fangirls of all ages to channel their inner Super Hero.
Along with Spider-Man and Avenger characters like Loki, Thor and Iron Man, there are also strong female characters such as Black Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their own comics and Marvel’s new “Characters and Creators” initiative which aims to speak directly to an audience of women and girls, the Marvel by Her Universe line will celebrate this effort by creating fashion forward products exclusively for the female Marvel fan.
“At Marvel we actively seek innovative opportunities to leverage our iconic characters in the marketplace and expand our storytelling to a larger audience,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.”
Read More »Ashley Eckstein Expands Empowering Female Fashion Empire from Star Wars to Marvel Super Hero
If this was last year, Star Wars Weekends would be over and we’d be focused on what comes next. But for 2014, they added a 5th weekend, which is great for me, because I have not yet been able to get out to Disney’s Hollywood… Read More »One More Star Wars Weekend Remains
Legendary Star Wars actor Mark Hamill, aka Luke Skywalker himself, showed off his skills with a light saber and a serious pose with Jedi Mickey as he prepared for this weekend’s appearance at Star Wars Weekends. Friday through Sunday, subject to change of course, look for… Read More »Mark Hamill Channels The Force In Preparation For Star Wars Weekends Appearance
Disney’s Gary Buchanan and Star Wars Weekends celebrity host James Arnold Taylor demonstrate some of the ways you can have even more interactive fun at this year’s Star Wars Weekends. Disney has leveraged the technology of Aurasma’s Augmented Reality App to add a new dimension… Read More »How to use Augmented Reality App at Star Wars Weekends
Disney has released a new film that goes behind the magic and presents the making of the Star Wars Weekends viral video released last week. If you don’t recall, it features a Darth Vader cupcake slicing and dicing its way through a dessert case in… Read More »The Baking of The Star Wars Cupcake Video
I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a great ad! Of course, I… Read More »Star Wars Weekend – Terrific Ad