social media

Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

bobigerfDisney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.

Below the jump are a few highlights from Iger’s responses:

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Communty Update

Had to take a moment reflect on our recent big achievement of passing 40,000 followers on Twitter ( @TheDisneyBlog ) today. A big thank you to everyone who has helped our community of Disney fans grow. We got a late on Facebook, but thanks to… Read More »Communty Update

Disney World Mom’s Panel Renamed in Sixth Year

If you want to look for one of Disney’s biggest social media successes, then go no further than the Walt Disney World Moms Panel. It’s taken a strength of the company, an affinity for Disney travel among families, and turned it into a valuable resource for any Disney vacation planner, rookie or seasoned veteran. The Moms Panel idea has been so successful they added many more experts beyond the gates of Walt Disney World, so it’s only makes sense that it will now have a new name The Disney Parks Moms Panel.

Along with the change in title the company announced the group’s 19 newest members. Also new for 2013, two Team Sports Moms will join the roster to assist guests with youth sports-related travel to the ESPN Wide World of Sports Complex. This is the sixth year of the panel and it looks to be one of the best yet in terms of composition of the panel.

“Since launching in 2008, the Disney Parks Moms Panel has answered countless questions from travelers considering a Disney Parks vacation,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, U.S. and France. “Known for their sound and practical advice, the panelists continue to be a great resource, helping even more guests make unforgettable Disney memories.”

The Disney Parks Moms Panel is an online forum that serves as a resource for planning Disney Parks vacations. Whether you are looking to kick it on the fields of the ESPN Wide World of Sports Complex, find the best character dining experience for their family, jog around Disney theme parks with runDisney or discover the cultures of the world with Adventures by Disney, there is a panelist who can share authentic opinions and tips on almost anything and everything Disney Parks. Spanish-speaking visitors can also read and submit questions to a group of dedicated multilingual panelists.Read More »Disney World Mom’s Panel Renamed in Sixth Year

Disney Takes Social Media Moms On The Road

Somehow how this flew under my radar, but thanks to Suzanna Keith (pictured above with Olympian Shannon Miller) who submitted a report, I learned that the Disney World Moms Panel has scheduled mini-Disney Social Media Moms events across the country. I love to see Disney… Read More »Disney Takes Social Media Moms On The Road

How well are Disney Parks doing Social Media?

Craig Carter, writing over on Ignite Social Media’s blog, reports back from his experience trying to find park specific social media at Walt Disney World at the end of 2011. His result was pretty much fruitless, but the experience wasn’t without its silver lining. Craig… Read More »How well are Disney Parks doing Social Media?

Disney*Pixar one of First Brands to Get Branded Twitter Pages

Twitter rolled out a couple big changes today. A new twitter homepage and app that focuses the experience more on activity was the first to be announced. Then they also dropped a new type of Twitter page designed with brands in mind.

Disney*Pixar was one of the first 21 brands given access to the new pages. As you can see they’re using it to highlight Pixar’s Brave. Not only is there a banner available, but brands can pin a post at the top of their timeline, the Brave trailer was selected here.

I also am very interested in the background for the Disney*Pixar twitter brand page. It looks to be a background from Brave. In CG Animation, this isn’t anything unique, but it’s still fun to explore.

I’ve uploaded a full copy without the twitter windows below the cut for you to explore:

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Pixar Director Using Tumblr to Chronicle New Production

If you want to see how the proverbial Pixarian sausage is made, you’ll have your chance with a new tumblr blog from Pixar director Lee Unkrich. The Toy Story 3 director recently tweeted about a big meeting and then announced a new endeavor, the start… Read More »Pixar Director Using Tumblr to Chronicle New Production