memory maker

Disney PhotoPass Service adds extra magic to China Pavilion

The Disney PhotoPass service that comes with your Annual Pass or a Memory Maker package can be a great way for guests to capture those special moments from the park without lugging their own camera around. The Disney cast members with Photopass cameras are nearly… Read More »Disney PhotoPass Service adds extra magic to China Pavilion

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins