The Disney PhotoPass service that comes with your Annual Pass or a Memory Maker package can be a great way for guests to capture those special moments from the park without lugging their own camera around. The Disney cast members with Photopass cameras are nearly… Read More »Disney PhotoPass Service adds extra magic to China Pavilion
The elusive Princess photo can be one of the more difficult memories to score while on your Walt Disney World vacation. When you’re at the Magic Kingdom, either you commit a Fastpass+ for a character at the Princess Fairytale Hall or you commit an hour… Read More »Magic Kingdom testing exclusive Princess greeting with Memory Maker purchase
Just before the Seven Dwarfs Mine Train officially opened to the public, these odd boxes were added to the track. They looked like on-ride video or photo cameras, but since there is no ‘gift store’ attached to the exit of the ride, there was no… Read More »Seven Dwarfs Mine Train Photopass automatic with Memory Maker
Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.
In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.
Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.