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Let me take you back to 2006. I was 9 years old and High School Musical had just premiered. It blew up at my school, my day care, everywhere. It was THE defining film of my age group at the time. If you didn’t know the songs, something was wrong. Then the sequel premiered the following year to even larger numbers, thus making the film even more loved by my fellow pupils. The third film was released into the theaters in 2008 solidifying its popularity. Don’t forget that the movies also spawned live stage productions, ice skating shows, theme park entertainment, a live tour, a reality TV show, and enough merchandise to make you puke.
After some not so successful DCOMs recently, Disney tried to bring back the HSM formula with “Teen Beach Movie,” which premiered this past Friday night. Two teens go surfing and end up being transported to a 1960’s “Frankie and Annette” -esque beach film. When they accidentally hook up with the two leads, they change the course of the movie and only have so much time to reverse the film.
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The Walt Disney Company China has announced a local adaptation of ‘Disney High School Musical: China’. This will be Disney Studios third co-production project in China in just two years. The movie should hit theaters in summer 2010. High School Musical continues to be the little property that could for the Walt Disney Company.
Under development for over a year, and created uniquely for Chinese audiences, “Disney High School Musical: China” is the story of a new student who meets a gifted young man with whom she shares a secret passion for singing. With the help of their friends they overcome the odds to win an inter-school singing competition, and discover their true calling in the process.
“Disney’s ongoing commitment to local content development underpins our strategy to connect with new audiences around the world,” said Mr. Jason Reed, general manager, Walt Disney Studios International Production. “Our local team has done an amazing job and we are fortunate to be building on the Disney Channel’s success by working with a world class cast and crew led by our producer Janet Yang and visionary director Shi Zheng Chen.