gm

Test Track to get makeover, sponsor change

EPCOT’s popular Test Track attraction will be getting an updated theme to go with a new sponsor. Rather than General Motors sponsoring the ride, it will change to Chevrolet. Chevy is, of course, a GM brand, but the company wanted to focus the new experience on just one brand.

Plans call for closing the current GM Test Track in April 2012, with an anticipated opening of Test Track Presented by Chevrolet scheduled for fall 2012. A few months ago updated cars were spotted testing on the track, they’ve obviously been working on this for a while already.

With the credit crisis of 2007-08 sending GM into bankruptcy, there was a question if the 10 year #10 million sponsorship would continue. But Disney and GM worked out a series of arrangements that allowed them to keep their name on the ride until finances could be lined up to renew the arrangement.

The new theme reminds me a little of how the ‘Sum of all Thrills’ attraction works. But the execution will have to be different to keep the capacity of the attraction moving at a quick enough clip.

Read More »Test Track to get makeover, sponsor change

New Car Spotted on Test Track

A new car model was spotted on Test Track today by Twitter user @shawnathon33. Thanks to Shawn for permission to use his photos here. Apparently, more of these vehicles will be rolling out soon eventually replacing all the existing cars. I’m told that these are… Read More »New Car Spotted on Test Track