In an effort to promote the Ant-Man movie, Marvel has launched a viral video promotion via YouTube, Twitter, and Google Plus. They’ve opened up an “official” channel on YouTube for WHIH World News, an organization that “reports on political, scientific, and entertainment news,” according to… Read More »Marvel Opens WHIH World News Social Media Accounts for Viral Ant-Man Promotion
I like to see Disney trying new things online. For the debut of New Fantasyland, for instance, they made up a story about a dragon spotted in the sky and gave out various clues via a blog until the ‘real’ dragon was spotted at the… Read More »Imagineering Launches Alternate Reality Game Leading To D23 Expo
Those wacky folk at Pixar and Disney are doing a great job with building a buzz for the sequel to Monsters, Inc. A new authentic-looking Monsters University college website was just launched. It’s rendered in rich detail just like the universes created by Pixar, complete… Read More »Monsters University Opens Website
The Next-Gen project currently being worked on for Walt Disney World is rumored to feature a mobile device that will over lay a new experience on top of the existing theme park. This is a form of Augmented Reality and it’s a growing field for… Read More »Augmented Reality and Disney
There was a lot of Disney related news from San Diego Comic-Con yesterday. I hope to do a complete roundup tonight. But this was so cool, I didn’t want to let it pass. The folks at Disney started the buzz for the Tron sequel at… Read More »TRON Viral Marketing at hit at SDCC
The BBC has a great story examining how two of the most recent attractions to open at Walt Disney World point the way toward future development from Walt Disney Imagineering. Disney sees current and future generations of youth who are already so inter-mediated with video games, texting, MP3s, video downloads, and 3-D movies (sometimes all at the same time) that they’re afraid standard attractions just won’t be enough to inspire repeat visits down the line.
“The emerging generation expects more immersive, personal and interactive experiences in every facet of their lives,” says Bruce Vaughn, chief creative executive of Walt Disney Imagineering.
The two attractions the article looks at are Toy Story Midway Mania and Kim Possible. TSMM takes the ‘video game’ experience and brings it into the parks in a very Disney way. While Kim Possible is one of the first examples of how Disney can build an attraction using overlay technology. No need to expand the footprint of the park, just intertwine the experience with what is already there.
Sure, WDI can continue to pump out the heart pumping thrill rides like Expedition Everest or new entertainment environments like The American Idol Experience, but really, so can anyone these days (usually with the help of laid off Imagineers). What will set Disney themed environments apart in the future are overlays (or an even more exciting technology called Total Immersion, but that’s coming well down the line).
Just about exactly 8 years ago, I wrote a short story for LaughingPlace.com (unfortunately, the second page of it appears to have gone missing, so I rescued it from the Internet Archive Wayback machine (woo hoo) and have included it in full below the cut) forecasting where this overlay technology might be heading in the future. If it seems familiar, that probably means you’ve used a Pal Mickey before. It also gives you an idea of how long these ideas percolate in Imagineering before making it into the parks. Additionally, I’m almost finished with a novel by Vernor Vinge called “Rainbows End” which takes this overlay concept to the umpteenth level and extends it worldwide via a combination of future social networking and an economy based on themed design and role play.
I think it’s important to remember that it all comes back to quality story telling with the type of rich detail that Disney knows how to intertwine with entertainment. If Disney keeps their eye on that, the technology is just another color on their canvas.