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Disney’s Aladdin on Broadway modernizes ticket lottery


Prior to last night, guests who wanted to scoop up specially priced last-minute $30 seats to Disney’s most magical Broadway musical Aladdin would have to arrive early in the day and wait in line to see if they won a chance to get one of the fill-in lottery seats. Now they’ll be able to register online for a digital lottery and enjoy all New York city has to offer before their magical night on the town begins.

The rules are similar: entries will be accepted beginning at 7:00pm the day before each performance and continue up until 8:30am on the day of the performance, at which point the lottery for that performance will be closed. Participants will be notified within minutes of the lottery closing whether or not they have won. Winners will have 1 hour to pay for their tickets online by credit card. Seat locations are assigned based on availability and may not be transferred to other people or performances.

If you’re going to be in town, you can enter at Just make sure you’re there 30 minutes prior to show time or your seats will be given away. Really.

Disney and other theater operators use the more affordably priced lottery tickets to help make sure their shows are as full as possible. Broadway tracks attendance and box office numbers as obessively as Hollywood. So it’s a win for fans who want to see the show at the last minute and for Disney theatrical.

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  1. Pingback: What does Aladdin's Adam Jacobs keep in his dressing room? | The Disney Blog

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